It’s almost Valentine’s Day, customers are most likely looking for ways to celebrate love and connection, and you’re probably looking for Valentine’s Day email marketing ideas.
If so, you’re in the right place.
Whether your target audience is couples, singles, or those who prefer to celebrate self-love, there is something for everyone to enjoy on this special day.
This is the perfect opportunity to offer your customers the perfect gift, spread love and joy, and boost your revenue and sales.
When it comes to your email campaigns, consider creating Valentine’s Day-themed templates that celebrate the holiday in a meaningful way. You can offer exclusive discounts and personalized coupons or host fun contests to get your audience excited about the day.
Don’t forget to include a touch of romance, playfulness, and thoughtfulness in your messaging to capture the spirit of Valentine’s Day.
Use these Valentine’s Day email marketing ideas to create emails that will give your customers all the heart’s eyes (and help you meet your KPIs as a result).
Start with a Valentine’s Day email subject line
Your subject line sets the tone for the rest of your email, so make sure it’s a good one.
Spice up their inbox this year with a touching or humorous subject line. Hearts and other relevant emojis (roses, lips, heart eyes) can grab the eye and add color to your message. Words like “Valentine,” “gift,” and “love” are also popular in Valentine’s Day email subject lines. Check out these examples from our inbox:
- Last minute favorites your Valentine will ❤️ (Paper Source)
- 50% off > having a Valentine? (LuckyBrand)
- Our menu for home-cooked romance (MyRecipes)
- Give your lips some love this Valentine’s Day. (Benefit Cosmetics)
- Planning Valentine’s dinner? ? Get everything you need with Instacart. (Instacart)
- 10 perfect Valentine’s Day gifts. And go. (UrbanDaddy New York)
- We can’t bottle up our love for you! ❤️ (Suja Juice)
Go in with an email strategy
When it comes to Valentine’s Day, email segmentation is key! Consider who you’re targeting and tailor your message accordingly. Men buy more gifts than women on Valentine’s Day, and millennials spend the most money ($22.3 billion) among the generations.
When you segment your emails, you can strike the right tone with each group. As you craft your Valentine’s Day email marketing ideas, remember that a gift guide like this Valentine’s Day email from DAKS can be a helpful way to direct your customers toward the best gift.
Make sure everyone feels special on VDay by crafting an approach as unique as they are – it’ll truly make Cupid proud.
Subject line: Valentine’s gift guide for him and her from DAKS
Try a different approach for your Valentine’s Day emails
While florists and candy stores are already sought out for during Valentine’s Day, companies in other industries might require more imagination to promote their products.
Tuft & Needle was bold and urged its audience to avoid traditional gifts such as roses, instead claiming its mattresses are a better choice than chocolates. This kind of witty messaging can be more effective in capturing the reader’s interest.
Subject line: Way better than chocolates.
TripAdvisor also got creative by considering how its service related to Valentine’s Day. The result: An email with Valentine’s Day activity ideas for the company’s travel-savvy readers.
Subject line: Amazing (last-minute) things to do for Valentine’s Day
And finally, we’re big fans of this email from skincare brand Plant Apothecary telling customers to love their skin.
Subject line: Love is in the air ?
Like these Valentine’s Day email marketing ideas, spend a little time brainstorming the intersections between Valentine’s Day and your company’s offerings. When you’ve discovered that special connection, don’t hesitate to use it to your advantage and spread the love!
Don’t go overboard with Valentine’s Day email design
Let’s spread love, not overwhelm with our Valentine’s Day email design! While a touch of festive color and design elements are a sweet addition, too much pink can be a bit much. When unsure, let your brand’s signature style shine, adding a few playful hearts for a touch of holiday cheer.
Starbucks uses a pale peach background color in this Valentine’s Day email. It’s not overwhelming and makes a good complement to the rest of the message. Photos of the company’s Valentine’s products make the cut, too. And Starbucks saved space for other news items beyond the holiday, mentioning its rewards program and Black History Month in the end.
Subject line: Love at first sip
Send your customers a Valentine
Valentine’s Day email marketing doesn’t have to be complicated or time-consuming. Keep things simple by sending your customers a heartfelt Valentine’s.
Here, Draper James took a “treat yourself” angle and told its customers that Valentine’s Day was all about them.
Subject line: Our Valentine to you?
You might also consider giving out a Valentine’s Day gift. Giving away a gift with a purchase increases brand loyalty and boosts conversions.
Murad Skincare set a great example by providing a complimentary mini product and free shipping with every purchase. A small token of appreciation that goes a long way in spreading love and joy
Subject line: A Valentine’s gift just for you. ?
Make the most of Valentine’s Day by enticing your customers to splurge a little extra. Setting a minimum purchase requirement has proven to be an effective way to boost sales during holidays. For example, EiR NYC offered a complimentary lip balm with every purchase over $20. This not only treats your customers to a little extra but also drives your sales higher. A win-win situation all around.
Subject line: Free lip balm for Valentine’s Day ends tomorrow
Extend your reach beyond Valentine’s Day
Keep the spark alive by stretching your Valentine’s Day email campaign beyond February 14th.
Ole Henriksen sent this email on the 16th, advertising its skincare products as a post-Valentine’s detox. We love the colorful product photos and the interactive content. Quizzes are hot commodities often shared on social media, and interactive content is only continuing to grow.
Extending your Valentine’s Day campaign a little longer could grab customers who might have missed your prior emails.
Subject line: #SelfCareSunday: Post-Valentine’s Day Edition
Valentine’s Day is no longer just for couples
This year, go beyond traditional romantic themes and embrace the holiday as a celebration of friendship and community.
Encourage your loyal customers and followers to celebrate the joy, warmth, and happiness of the season, whether they are in romantic relationships or not. Here are a few ideas for unique Valentine’s Day email marketing campaigns:
- “Celebrate Your Squad” – Create a fun, interactive quiz or challenge highlighting friendship’s importance on Valentine’s Day. Offer exclusive discounts or special offers to those who participate.
- “Spread the Love” – Encourage your followers to share photos or messages of love and appreciation for their friends. Offer a prize or special offer to those who participate.
- “Friendship Bouquet” – Create a special offer or discount that customers can share with a friend. The more friends they refer, the bigger the discount they receive.
- “Galentine’s Day” – Celebrate friendship with a special event or offer that is exclusively for women.
With thoughtful and heartfelt messages tailored to your audience, you can make this Valentine’s Day a memorable one for all your customers and followers.
Celebrate love of all forms with creative and impactful Valentine’s Day email marketing campaigns
Revamp your Valentine’s Day email marketing efforts with the help of BEE Pro’s user-friendly and powerful email tools.
With the BEE editor, creating Valentine’s emails that your readers will fall in love with this year is easier and more efficient than ever.
With a wide range of Valentine’s Day email templates, including the Valentine’s Day Offer template by Hector Titus Ruiz, you’ll have everything you need to spread the love this holiday season!
And the best part is, you can try BEE Pro for free!
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Editor’s Note: This post was updated on February 2023 to ensure accuracy and comprehensiveness.
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