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The Ultimate List of E-Commerce Statistics for 2021

The Ultimate List of E-Commerce Statistics for 2021

Providing the best customer experience includes developing a strong e-commerce presence. Whether you’re a large or small business, every detail from your website to your email should be intact and meet customer needs to sell more products. 

Do you understand the values of your in-person and online customer base? Does your business have a strong in-store and online presence? 

Keep up with e-commerce marketing trends to make sure you’re answering yes to these questions. This will also help your business see some major growth and stay ahead of the increasing online competition.

In 2021, holiday sales are expected to increase between 8.5% and 10.5% over 2020 (NRF, 2021) Click To Tweet

email e-commerce statistics

Email E-Commerce Statistics

  • About 61% of consumers prefer brands contact them via email (Statista, 2021)
  • The average open rate for abandoned cart emails is 45% (Moosend, 2021)
  • Shopify claims that in 2018, e-commerce email marketing was responsible for 24% of holiday sales (and this has only continued to grow) (Optinmonster, 2019)
  • In 2020, 60% of e-commerce, retail, and consumer goods and service companies personalized emails based on former purchases, compared to the 38% in 2019 (Litmus, 2020)
  • About 64% of small businesses use email marketing to reach customers (Campaign Monitor, 2021)

social media e-commerce statistics

Social Media E-Commerce Statistics

  • Having active social media accounts is important for your business. Online retailers with at least one active social media account make about 32% more sales than online retailers that don’t have social media accounts (Bigcommerce, 2021)
  • About 55% of Gen Z-ers that are active on social media claim that their clothing purchases are influenced by posts they saw on social media platforms (eMarketer, 2019)
  • E-commerce promotion on social media is encouraged, in fact, TikTok users are able to add e-commerce links in their bio (TechCrunch, 2019)
  • In 2021, worldwide ad spending on Facebook and Instagram combined will reach nearly $95 billion annually (eMarketer, 2019)

Shopping Cart E-Commerce Statistics

Shopping Cart E-Commerce Statistics

  • About 69.57% of shopping carts are abandoned (FreshRelevance, 2021)
  • The top reason shoppers abandon carts is due to high extra costs (Baymard Institute, 2021)
  • The average open rate for abandoned cart follow-up emails is 42.3% (Barilliance, 2021)
  • About 23% of people will abandon carts immediately if you require account creation during the checkout process (Baymard Institute, 2020)
  • Optimized checkout design would help e-commerce sites gain a 35% increase in conversion rates (Baymard Institute, 2020)
  • Having an exit-intent popup has helped recover 53% of abandoning visitors (Optinmonster, 2019)

Online Shopping Statistics

Online Shopping Statistics

  • Over 2.14 billion people worldwide are expected to buy goods/services online in 2021. This is up from 1.66 billion global digital buyers in 2016 (Statista, 2021)
  • 40% of online shoppers affirmed that the preferred payment method amongst online shoppers worldwide is PayPal (Statista, 2021)
  • Retail e-commerce sales worldwide amounted to 4.28 trillion US dollars in 2021 and are projected to grow to 5.4 trillion US dollars in 2022 (Statista, 2021)
  • One of the most popular online activities worldwide is online shopping (Statista, 2021)
  • In 2021, it’s estimated that there will be about 2.14 billion global digital buyers (Oberlo, 2021)
  • Free delivery is the number one reason people shop online (Oberlo, 2021)
  • 50% of customers will stop visiting an e-commerce website if it isn’t mobile friendly, even if they like the business (Truelist, 2021)

Mobile Shopping Statistics 

  • Smartphones accounted for about 70% of all retail website visits worldwide in 2021 (Statista, 2021)
  • Of the total US e-commerce sales, 45% are mobile e-commerce sales (Insider, 2020)
  • About 57% of customers won’t recommend a business with a poorly designed mobile website (Sweor, 2021)
  • 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week, says a global survey (Google/Ipsos, 2019)

In-Store Shopping Statistics

In-Store Shopping Statistics

  • By 2024, in-store sales are expected to reach $21.4 trillion globally (Statista, 2021)
  • Now in 2021, retail sales have exceeded $4.4 trillion (NRF, 2021) 
  • During Q2021 in the US, 86% of total retail sales were non-e-commerce sales (USE Census, Bureau, 2021) 
  • About 58% of customers have said to be interested in attending in-store retail events in the future (Score, 2019) 
  • In-stores, about 81% of customers discover and evaluate new products (Salesforce, 2019)
  • Almost 63% of customers buy more than what initially intended during in-store shopping (Salesforce, 2019)
  • While returning a product, about 67% of customers admit that they bought something else (Salesforce, 2019)

Small Business Retail Statistics

Small Business Retail Statistics

  • About 37% of small businesses don’t have a website (Visual Objects, 2020)
  • 98.6% of all retailer firms in the US are small retailers (Score, 2019)
  • $22,341 is the average monthly revenue reported by small retailers (Score, 2019)
  • The average gross margin of small and medium-sized retailers is 51% (Score, 2019)

Global E-Commerce Statistics

Global E-Commerce Statistics

  • In 2021, e-commerce sales are expected to makeup 18.1% of retail sales worldwide (Oberlo, 2021)
  • By 2023, e-commerce sales are projected to makeup 22% of retail sales worldwide (Oberlo, 2021)
  • China is the leading country by retail e-commerce sales (Statista, 2021)
  • Retail e-commerce sales worldwide amounted to 4.28 trillion US dollars in 2020 and by 2022, e-retail revenues are projected to grow to 5.4 trillion US dollars (Statista, 2021)

Bonus E-Commerce Statistics

Bonus E-Commerce Statistics

  • The largest group of digital buyers in the United States are millennials aged 25 to 34 (Statista, 2021)
  • Many online consumers read up to 6 product reviews before making a purchase (Statista, 2021)
  • Amazon is the largest consumer internet/online service company worldwide. As of June 2021, they have a market cap of approximately 1,735 billion U.S. dollars (Statista, 2021)
  • In Q3 of 2020, about 2.17% of global e-commerce website visits were converted into purchases, which is down from 2.25% from the previous quarter (Statista, 2021)
  • Customers shopping in fashion view approximately 32 pages before making a purchase (Statista, 2021)
  • Roughly 45 percent of global e-commerce payment transactions were made by digital and mobile wallets, making the digital wallet the most popular online payment method worldwide. And this is set to increase to over 50% by 2024 (Statista, 2021)

Keep Up With The Latest E-Commerce Trends

Stay on pace with the latest trends so your business will succeed through the busy seasons. While the industry is ever-changing, it is worth your time to study up so you can get creative with your marketing strategies to stay ahead of the competition. Leverage some of these current trends to better connect with your target market this season.

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Sophia Shalabi