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The story behind the name change
Every great story has a beginning, and ours started back in 2014 with a simple yet ambitious goal: to revolutionize email creation and empower individuals to effortlessly design email newsletters. This is how BEE —an acronym for “Best Email Editor” came into existence. Little did we know that this name would resonate so deeply with our users and become an integral part of our brand identity for nearly a decade.
As our company grew, we realized that we had outgrown our humble code name. While BEE had served us faithfully, we knew it was time for a change. A rebranding that could truly capture our evolution, values, and aspirations. Thus, after an incredible nine years, we embarked on a meaningful journey, transitioning from BEE to Beefree. This change represents a natural progression, reflecting the essence of our brand’s growth and the vast opportunities ahead.
In this blog post, we invite you to join us as we dive into the story of our brand refresh. We’ll share the motivations and considerations that led us to make this decision. Discover the significance of this evolution and how Beefree embodies our unwavering commitment to delivering innovative, intuitive, and exceptional content design experiences for our cherished customers. Together, let’s explore the exciting new chapter of our brand and the remarkable possibilities that lie ahead.
Why the change:
1. Evolving beyond an email editor:
When we first launched BEE, our aim was to offer the finest email editor in the market. As we progressed, we realized the need to broaden our scope and improve our functionalities. Today, our tool has transformed into an all-encompassing design suite, incorporating AI capabilities and sophisticated features. These advancements facilitate brand control, expedite the design process, promote teamwork, and provide integration with various Email Service Providers (ESPs) and Marketing Automation Platforms (MAPs).
Our email editor has become a powerful solution that empowers designers and marketing teams to streamline their email production processes, reducing production time by up to 3X or more. With Beefree, teams without extensive design skills can create professional-grade emails and landing pages that align perfectly with their brand, without the need for technical expertise.
With our white-label email builder integrated into over 600+ SaaS companies, Beefree SDK now also provides a landing page builder, popup builder, file manager, and has many exciting components and services in the pipeline. Beefree SDK enables SaaS applications to offer customers a smooth and intuitive content creation experience.
2. Standing out from the crowd:
While BEE served us well for many years, we realized that the name presented challenges. A Google search for “BEE” yields over 2,000,000,000 results, primarily dominated by one of the world’s most popular insects. Establishing a distinct online presence and effectively differentiating ourselves became increasingly difficult. We desired a name that truly captured our unique identity and offerings, allowing us to stand out in a crowded market.
The transition to Beefree resolves the confusion caused by our previous name and creates a stronger brand presence that aligns with our expanded range of services and solutions. Beefree embodies the freedom to create, innovate, and break free from the limitations of traditional email design. While paying homage to our roots and exceptional email editing capabilities, it symbolizes our commitment to providing an unparalleled experience that empowers creativity and unleashes limitless possibilities.
Embracing Beefree: a serendipitous revelation
At first glance, the change may not appear significant to some of you. In fact, many of you have already referred to us as Beefree. Surprisingly, our web domain has always been Beefree.io, chosen somewhat accidentally due to its availability and affordability. This fortunate choice has proven to be a stroke of serendipity.
The widespread adoption of Beefree among our users is a testament to their intuitive understanding of our brand and the freedom it represents. It aligns with our core values and our purpose of democratizing beautiful, on-brand content by providing tools that free you up to do your best work. This realization solidified our decision to embrace Beefree as our new brand name, reaffirming that accidents can lead to meaningful discoveries and pave the way for profound transformations. We are excited to tackle this new chapter as Beefree, united in our shared commitment to empowering your creative endeavors and breaking free from limitations.
Explaining the free in Beefree.
At Beefree, freedom lies at the core of our philosophy. We believe in granting our users the freedom to design with no limits, allowing their creativity to soar and their ideas to take flight. But our commitment to liberation extends far beyond the creative process itself—it encompasses our dedication to providing accessible solutions for all, regardless of budget or resources.
That’s why, just over a year ago, we introduced our freemium model. We wanted to ensure that anyone, regardless of their financial means, could experience the incredible potential and boundless possibilities that Beefree has to offer. We’re here to empower individuals and businesses of all sizes, removing limitations and opening doors to new opportunities for innovation and success. In line with this commitment, we are actively investing in enhancing the accessibility of both our visual content builders and the assets they produce for people with disabilities.
Our freemium model reflects our belief in the democratization of creativity. We’re dedicated to making impactful solutions accessible to everyone because we firmly believe that greatness can be found in every corner, regardless of financial constraints.
What’s in it for you, our customers?
Our rebranding efforts go beyond just a change in appearance. They reflect our commitment to delivering even greater value to you, our beloved customers. With our fresh new look and feel, we are revitalizing our brand to align with our exponential growth, visionary outlook, and ever-evolving content needs. While our appearance evolves, our core values of excellence, reliability, and dedication to your satisfaction remain unwavering.
As we venture on this exciting journey as Beefree, we are working diligently to bring you many innovative features and enhancements. At the heart of our work is the principle of staying as close as possible to the problems we are trying to solve. We believe that the best new features come from deeply understanding those frustrations. That’s why we are investing more resources in customer research and will continue to turn insights from that research into cutting-edge content design tools. As heavy users of our own products, we are there with you along this journey.
Our dedicated team is actively developing new solutions to enhance collaboration, streamline workflows, and unlock even more creative possibilities. You can count on a continuous stream of updates and improvements as a Beefree customer, empowering you to achieve remarkable results.
As part of our rebranding initiative, we are simplifying the names of our products. BEE Pro will now be known as Beefree. This transition symbolizes our dedicated commitment to conveying simplicity and freedom, capturing the true essence of our product. Additionally, we introduce Beefree SDK, an evolution of BEE Plugin. This software development kit offers developers a comprehensive solution for seamlessly integrating the content creation workflow into any application.
Our rebranding journey
We’re thrilled to begin this rebranding journey, where we’ve revitalized the very essence of who we are. We’ve delved deeply into our core foundations, carefully crafting a purpose, vision, and mission that truly embody our passion and commitment to empowering your creative and technological endeavors.
Our Purpose is simple yet powerful: we want to democratize beautiful, high-performing content design. We believe in creating tools that free you up to do your best work, unleashing your creativity (or that of your users) without constraints.
Our Vision is ambitious but inspiring: We strive to become the no-code design standard for all businesses. By enabling centralized content design and decentralized editing, we aim to empower teams to collaborate seamlessly and effortlessly, creating impactful content that resonates with their audience.
Our Mission is at the heart of everything we do: We create intuitive design tools that empower you to produce on-brand content quickly and collaboratively. We want to help you drive real impact, making your ideas come to life in ways that captivate and inspire.
Through this renewed focus on our purpose, vision, and mission, we are committed to providing innovative solutions that revolutionize the way businesses approach content design and empower individuals to excel in their creative endeavors. This commitment led us to develop a Beefree narrative, which is captured in this video:
An overview of the new Beefree visual identity
Our new logo: a symbol of freedom and dynamic growth
As we embarked on our brand refresh journey, we recognized the need for a logo that would embody the essence of our evolution while maintaining a sense of familiarity. While our previous logo had a static and stable representation reminiscent of a hive, we wanted to make a subtle, yet important change that would highlight our brand’s growth without overshadowing its roots.
With great care and consideration, we refined our logo to embrace concepts that resonate deeply with our customers. The transformation captures the spirit of freedom, dynamism, and modernity, aligning our visual identity with the ever-evolving needs of our valued community. This change reflects our commitment to continuously evolve and provide innovative solutions that empower our customers to thrive in an ever-changing digital landscape.
We invite you to explore our new logo with an open mind and discover the symbolism that resonates with you personally. Whether it’s the reminder of a hive’s strength, the symbolism of progress, the freedom of wings, or the exhilaration of a bird in flight, our logo is a visual representation of the limitless possibilities that lie ahead as we continue to evolve and serve you with innovative content design solutions.
Colors and fonts that define Beefree’s new brand identity
In our rebranding journey, we have carefully chosen colors and fonts that reflect the essence of Beefree. Our primary color is Beefree Ultraviolet, HEX #7747FF, a violet that embodies the spirit of limitless possibilities and empowers users to break free from the constraints of traditional email design. Cherry pie, HEX #26045D, adds depth and sophistication to our visual identity, symbolizing our dedication to providing exceptional design experiences. Black rock, a darker purple, HEX #140231, creates a sense of elegance and enhances readability. Complementing these shades, the vibrant green, HEX #82EDA8, brings a fresh and energetic touch, representing growth and vitality.
To ensure a modern, clean, and inclusive aesthetic, we have deliberately selected the fonts Urbanist and Inter. Urbanist strikes a balance between friendliness and professionalism, giving our brand a distinct personality. Inter, on the other hand, goes beyond aesthetics and prioritizes excellent legibility and versatility across various interfaces and devices. These choices reflect our commitment to inclusivity and accessibility, ensuring that our visual elements are legible and enjoyable for everyone. By combining these thoughtfully chosen fonts with our carefully selected colors, we create a cohesive and engaging visual experience that empowers your creative journey with Beefree.
Our Brand Architecture
Our legal name, BEE Content Design, Inc., remains unchanged, and we proudly continue to operate as a business unit under Growens. As mentioned earlier, we have transitioned from the name BEE to Beefree, embracing our new brand identity and simplifying our product names: BEE Pro is now Beefree, and BEE Plugin is now Beefree SDK.
Soar to new heights with Beefree!
In closing, the transition from BEE to Beefree marks a significant milestone in our brand’s evolution. Deliberately embedding “free” in our name reflects our commitment to delivering even more value to you, our cherished customers: We will develop products that truly free people up to create their best content.
Join us in embracing a future of email creation with no limits, and let’s shape it together!
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