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Sending Apology Emails: 3 Design Tips for Saying “Oops!”

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Sending Apology Emails: 3 Design Tips for Saying “Oops!”

Apology emails are never easy to send, but they're important for connecting with readers when you have made a mistake. So check out these 3 design tips.

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5 Design Tips for Cart Abandonment Emails

Design Inspiration

5 Design Tips for Cart Abandonment Emails

It's easy to leave an online order. Email marketers are presented with the challenge - and opportunity - of saving the sale via email. Enter cart abandonment emails. When done well, these emails are super effective and critical for any online retailer. Today, we'll offer our top design tips to optimize your cart abandonment emails.

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Top 10 Tips from the Litmus Email Design Conference

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Top 10 Tips from the Litmus Email Design Conference

If you missed the Litmus Email Design Conference this week, don't fret! We rounded up the best email design tips: check 'em out.

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6 Tips for Membership Renewal Email Design

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6 Tips for Membership Renewal Email Design

Membership renewal emails are a critical step in your customer retention and relationship process. These emails should be carefully designed to resonate with a specific audience group: one that's already engaged with your brand. Inviting them to continue their relationship with you—whether by renewing, upgrading, or subscribing—should be well-crafted and thoughtful. Here are some easy tips on how to do it.

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3 Design Tips to Make Email Fonts Stand Out

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3 Design Tips to Make Email Fonts Stand Out

Why doesn't a font render in email? Learn about email safe fonts, along with 3 design tips on how to choose the best font for email!

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3 Email Design Tips for Mother’s Day

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3 Email Design Tips for Mother’s Day

What's the best way to reach mom (and those giving mom gifts) on Mother's Day? It's email! Check out our tips for a better Mother's Day email campaign.

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Top 10 Email Design Tips from EEC 2016

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Top 10 Email Design Tips from EEC 2016

Last week, top email marketers and strategists came together in New Orleans for the Email Evolution Conference 2016 (EEC2016). Through panel events, breakout sessions, and workshops, email marketers came together to trade advice, insights, tech, and trends for 2016. Missed it? Don't worry—we rounded up the top email design tips from the conference, straight from the participants themselves.

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Top 5 Email Design Tips for Small Businesses

Design Inspiration

Top 5 Email Design Tips for Small Businesses

For small businesses, email marketing is a cost-effective way to boost sales, attract new clients, promote services, strengthen relationships, and a lot more. If only it were that simple! A huge step along the way? Actually making the emails themselves—with smart design. A well-designed email communicates visually, is easy to understand, looks great on mobile screens, and converts. If you're a small business, be sure you're implementing these email design tactics in your marketing strategy.

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