tips

Collaboration is a good thing. When two brands come together, they each benefit in plenty of ways. There’s the synergy […]

Effective emails convey information clearly. No matter how simple or ornate the design is, the core message is—above all else—understandable. […]

Happy *Almost* 2018! Email marketers, gurus, and geeks: we’re almost there. The whirlwind of a holiday season is coming to […]

Welcome emails have a soft spot in our hearts. Readers open them more than almost any other email—with average open […]

Last week, email geeks came together for some serious knowledge sharing at #LitmusLive 2017 in Boston. Sessions at the two-day […]

If you’re in the event marketing business, or just planning a one-off event, smart email marketing is a crucial aspect […]

Go beyond a single welcome email! Help your users get started with your product or service with a getting started email campaign that's friendly and easy to follow, and turn new sign-ups into loyal customers with our 5 design tips.

Hosting a great event is a powerful way to build your audience, but how do you keep them engaged after your event? With an event follow-up email campaign!