Design 5 Email Design Tips for Alumni Engagement to Increase University Fundraising In 2021, U.S. colleges and universities raised an impressive $52.9 billion toward their fundraising goals. Alumni donations accounted for 23% […] READ MORE Mar 22, 2023
Design How to Drive Student Engagement Using Personalization in Email If you look close enough, you’ll find that most places serve you with a personalized experience. Like how Starbucks asks […] READ MORE Mar 15, 2023
Experiences BEE Spotlight: Award Winning Email Marketer, Naomi West Can you walk us through your journey as an email marketer and what led to you being at Parcel? As […] READ MORE Mar 8, 2023
Design 6 Tips for Designing a Great College Newsletter The higher education industry encounters numerous challenges in the process of designing a great college newsletter. Challenges such as, struggling […] READ MORE Feb 9, 2023
Industry insights How BEE Embodied Better Email Collaboration in 2022 We’ve been busy bees this year. From attending the country’s best SaaS conferences to launching dozens of new features to […] READ MORE Dec 30, 2022
Industry insights 8 Tips for Creating a High Converting Landing Page Creating engaging high-converting landing pages is an essential part of any digital marketing strategy. Your page needs to convert visitors […] READ MORE Nov 7, 2022
Industry insights The Non-Marketer’s Guide to Writing Emails Like a Copywriter Why aren’t people reading my emails?! You just sent a very important email communication to a group of stakeholders. And […] READ MORE Sep 21, 2022
Industry insights 3 Tips for More Diverse and Inclusive Emails It is no secret that over the last decade, there has been a focus on prioritizing diversity, equity, and inclusion. […] READ MORE Jun 24, 2022
