Warm weather, colorful flowers and long evenings are on their way and we couldn’t be more excited! Celebrating the season isn’t just for shoe, clothing and home renovation brands. You can create effective spring email campaigns for any niche. Need some spring email ideas to inspire your email design? Check out these creative spring sale emails, categorized by six popular spring holidays, to help you and your customers welcome the most colorful season of the year.Celebrating the season isn’t just for shoe, clothing and home renovation brands. You can create effective spring email campaigns for any niche. Click To Tweet
International Women’s Day (March 8)
- Celebrate women’s achievements
- Raise awareness about women’s equality
- Lobby for accelerated gender parity
- Fundraise for female-focused charities
These are all great goals to keep in mind as you design your International Women’s Day emails. In this spring email example, Create & Cultivate proved how it advocates for gender equality by donating a portion of sales to the Malala Fund:
Subject line: International Women’s Day ✨ We’re donating 10% of today’s sales to the Malala Fund
We also love the email design choices — soft pastel colors paired with fonts that are strong and bold, just like our Celebrating Women Business Owners by Betina Todorova, pictured below. This is just one of our many International Women’s Day email templates.
St. Patrick’s Day (March 17)
St. Patrick’s Day is a traditional religious Irish holiday often celebrated with parades, good food and lots of green. With consumer spending soaring, it’s also a great time to get on top of your email marketing! Our favorite spring email example: this Tie Bar message (sent two days after the holiday), encouraging customers to go green all year long. Using its brand colors (navy) paired with multiple shades of green, the Tie Bar features its favorite green products and helpfully tells customers how to pair them.
Subject line: St. Patrick’s Day may be over, but…
St. Patrick’s Day is a fun time to include puns and clever copy in your spring email templates. And a healthy dose of shamrocks never hurts, either. (Pictured: Happy St. Patrick’s Day by designer Navid Nosrati.) Remember to check out our other St. Patrick’s Day email templates as well.
First Day of Spring (March 20)
Your customers are likely more than ready to welcome a new season after a long winter. Offer a special discount or sale to get them even more excited! Now is the time to put all of your favorite spring email ideas into play, including design elements like the flowers, bright colors and strong CTAs shown in this Ole Henriksen email.
Subject line: Happy first day of spring ✨ 🌼
April Fool’s Day (April 1)
Marketing on April Fool’s Day can get tricky. Humor marketing is fun, but only when it’s done right. Surprise your audience, but don’t offend them. Tie in your product, but be subtle. Make your prank believable, but don’t take it too far. How can you strike just the right balance?
Some companies create fake products. Others surprise their customers by not playing a trick at all. Still others, like Banana Republic, craft “pranks” around a sale — such as extending a good deal past the end date or including multiple products in one discount.
Subject line: We’ve got an April Fool’s trick for you
Craft a funny product promotion message with this April Fool’s Day email template designed by Andrea Dall’Ara. Whatever you decide to do for April Fool’s, just make sure the prank ends on a good note for your email subscribers.
Easter (April 4)
This year, Easter is on April 4, so you’ll need to get started early with your spring email ideas. We love the creative way Draper James approached this holiday. The clothing line hid Easter eggs on its website each day, and customers who found the eggs got access to a special promotion.
Subject line: Our virtual Easter egg hunt
Design your own Easter email using Easter email templates like this Egg Decorating Tutorial For Easter message by Betina Todorova. Using cute bunny ears, attractive typography and springtime colors, this email is a great way to get your Easter deals across.
Earth Day (April 22)
Earth Day is a holiday that’s all about making the world a better place — so it’s up to you to tell your customers how you’re doing just that. Encourage them to join you in your efforts with a well-designed Earth Day email. Frank And Oak Women created a 100% organic cotton tee, explaining that for each shirt sold, a tree would be planted. This campaign was a great way to get people involved in helping the planet.
Subject line: Happy Earth Day 🌎💚
Wrap-up: Spring email templates
Now that you’re full of spring email ideas, it’s time to start designing! Check out our template catalog to find the best spring email templates for your campaign. With nearly 600 HTML, mobile-responsive templates, it’s easy to find the perfect template and create beautiful emails fast in the BEE email editor. And if you need help designing your email marketing calendar for this season and beyond, let us help! Happy designing, and happy spring!
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