Political campaigning takes money. A lot of money. Much of that amount will go toward TV ads, but as campaign teams become savvier with online marketing, spending on digital campaigning (everything appearing on computers, smartphones, or tablets) is increasingly important. While social media strategies are now critical for presidential candidates, email marketing remains king.

Do you know how to design emails with HTML colors as background colors? Background colors can help you organize content, establish hierarchy, and, when used behind images, can reinforce your design even with image-viewing turned off. Plus, HTML background colors render across all inboxes (unlike images), take up less than one line of code, and are easy to implement.

Color is powerful! But how can we harness that power in email? Consistent and creative use of color in email campaigns is one of the most important things you can do as an email designer or marketer. Read on for 10 creative ways to use color in email, with inspiration from brands doing it right.

Connect with readers through a sweet Valentine's Day email and you can increase conversions and win hearts. Even if you're not in the business of selling chocolate or roses, celebrating the holiday with a special promotion and email campaign is a wise move!

One of the most exciting transaction confirmation messages for readers are shipping confirmation emails. Consumers are glad to see their order is on its way, and the positive association means these emails are likely to be opened and read... which makes them a great opportunity for building brand loyalty. Follow these design tips to create a shipping confirmation email that communicates well, reflects your brand, and looks fantastic!

Readers naturally scroll to the bottom of an email—to the footer—when they're in search of more information. Maximize this space by building a footer that's informative, well organized, clutter-free, and mobile optimized. In today's workshop, we'll show you how.

Email footer design is often an afterthought, but it's a critical piece of your overall email design. Footers contain important information and get plenty of action. It's often where readers go when they're looking for details about you.

In the BEE email editor it's very easy to put together a photo collage that changes layout depending on the device that the email is opened with. It's a great way to spruce up all kinds of email campaigns. For more details, see the full workshop on How to create a responsive photo collage for your emails.