Merry Christmas and Happy Holidays — the best time of the year is coming up fast, and it’s time to […]
Dec 11, 2019
Membership renewal emails are a critical step in your customer retention and relationship process. These emails should be carefully designed to resonate with a specific audience group: one that's already engaged with your brand. Inviting them to continue their relationship with you—whether by renewing, upgrading, or subscribing—should be well-crafted and thoughtful. Here are some easy tips on how to do it.
Summer is the perfect time to think of ways to refresh your email marketing. We've rounded up 21 design tools and resources as a guide to refresh your visuals and make your emails pop!
Why do images in emails sometimes look blurry on smartphones? How about in high-DPI displays, such as in iPhone's Retina display? Check out our 3 best practices on how to optimize your images for mobile email in this workshop!
The 4th of July means barbecues, fireworks, parades, and, yes, patriotic email campaigns! When it comes to sending 4th of July email designs, there's more to a successful campaign than a red-white-and-blue color scheme. Here are some excellent email examples that go beyond the colors of the flag, plus tips for making your 4th of July email designs stand out from the rest.
Learn how A/B testing email design changes can influence your audience's reaction to variables like call-to-action buttons, layout, and background color.
Get inspired by our roundup of Father's Day emails to create your own clever copy and dynamic designs so that readers will be sure to click on them.
It takes time to design the perfect survey. If your survey invitation emails are ready to go, you're probably wondering: will your subscribers respond or completely ignore them? To engage your readers and boost response rates, follow these tips for sending well-designed survey invitation emails. You'll be sure to get feedback in no time!
A good email layout design will capture the attention of your busy subscribers—and make content easier to read. The right design will direct your focus to the content itself, not the structure holding it in place, and it should be simple, well-organized, and have an intuitive flow. Here, we share three types of email layouts, along with some pointers on how to pick the right one for different campaigns.