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The Best List of Marketing Statistics for 2021

The Best List of Marketing Statistics for 2021

Digital marketing is a dynamic playing field. It’s constantly evolving with new best practices to implement and technology to test.

To stay ahead of your competitors, it’s crucial to keep up to date with the latest marketing statistics. For everything from email marketing to SEO, we’ve curated a fresh list of marketing trends to help your business stay up to speed. Use these statistics to better reach your customer base.

 

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Content Marketing Statistics

Content is top priority for most marketers because it plays a crucial role in the success of entire digital marketing campaigns. These are the top trends when it comes to content marketing:

  • A group of bloggers were surveyed in 2019 and it was found that 32% of respondents always checked the analytics of their blog posts (Statista, 2020) 
  • 56% of businesses have claimed that they want to increase their content creation spending (Content Marketing Institute, 2019)
  • In 2020, 89% of content marketers used blog posts in their content creation strategy (Content Marketing Institute, 2020) 
  • About 70 million new posts and 77 million new comments are produced by WordPress users each month (WordPress, 2020) 
  • The “ability to measure and analyze their marketing impact” is ranked as a vital priority for improvement by 61% of marketers (Demand Generation Survey, 2018)
  • About 51% of the businesses that invest in content marketing, publish content daily (The Manifest, 2018)
  • Most popular content amongst companies: videos (72%), blog posts (69%), and research and original data (60%) (The Manifest, 2018)
  • The top content marketing methods B2B marketers use to nurture their audience are email campaigns (87%) and educational content (77%) (Content Marketing Institute, 2019)
  • About 63% of marketers use their content strategy to build loyalty with their existing clients (Content Marketing Institute, 2020)
  • 300 B2C marketers were surveyed and it was found that 45% don’t tailor their content to a specific buyer’s persona or stage of the buyer’s journey (Conductor, 2018)

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Email Marketing Statistics

Email marketing is one of the most effective channels for connecting with your audience and driving results. Take note of these email marketing statistics to see how your business could maximize their ROI and build sturdy customer relationships. 

Subject line and open rate statistics

  • 47% of email recipients open email solely based on the subject line (AWeber, 2019) 
  • Out of 1,000 email subject lines, only 6.9% incorporated emojis (AWeber, 2019)
  • Average open rates soar above 80% for Welcome emails, making them the single most effective message you can send (GetResponse, 2021) 
  • The average open rate for email newsletter across all industries is 21.33%  (Mailchimp, 2021)

Clickthrough rate statistics

  • 2.6% is the average email clickthrough rate (CampaignMonitor, 2020)
  • The highest click rate is 5.01% which is sent by hobbies entities (Mailchimp, 2019)
  • Responsive email templates get higher click-through rates regardless of device (Mailchimp, 2020)
  • Click-throughs increase to 28% when marketers use a CTA over just a text link (CampaignMonitor, 2019)

Mobile email marketing statistics

  • If an email is not optimized for mobile, 42.3% of people will delete it (SaleCycle, 2021)
  • Accounting for 29 percent of email opens iPhone email app is the most popular email client (Statista, 2018)
  • 66% of all emails opened on mobile are read for more than eight seconds (Litmus, 2019)
  • Mobile readers who open emails a second time from their computer are 65% more likely to click through (Campaign Monitor, 2019)
  • About 1 in 5 email campaigns is not optimized for mobile devices (Hubspot, 2021)

Email spam statistics

  • 69% of email recipients report email as spam just based on the subject line (Optinmonster, 2021)
  • 47.3% of all emails in 2020 were spam (Statista, 2020)

Email personalization and segmentation statistics

  • Segmented campaigns are noted to increase revenue by 760%, according to some marketers (Campaign Monitor, 2019)
  • About 30% of marketers surveyed said they use audience segmentation tactics to improve email engagement (HubSpot, 2020)

Email engagement statistics

  • 60% of email recipients said they are likely to engage with an interactive email (Dyspatch, 2020)
  • Over 50% of email recipients hope to interact with content in their email (Dyspatch, 2020)  
  • iPhone Mail (34.2%) and Gmail (30.7%) are the two most popular ways to read email (Litmus, 2020)

 

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Social Media Statistics

Social media marketing is a great opportunity to build your brand and drive website traffic. Use these statistics to learn how marketers are using social media to boost their business.

  • Facebook Groups are currently used by 18% of marketers (HubSpot, 2020) 
  • In April 2020, social network via any kind of mobile phone was accessed by over 98% of Facebook’s active user accounts worldwide (Statista, 2020) 
  • LinkedIn’s number of users in the U.S. reached 160 million, in April of 2020, making it the country with the most users in the world (Statista, 2020) 
  • The social channel with the second-highest ROI among marketers is Instagram (HubSpot, 2020) 
  • By 2023, Instagram is projected to hit 120.3 million monthly active users in the U.S., which is up from 107.2 million users in 2019 (Statista, 2020) 
  • In 2021, 82 percent of the population in the United States had a social networking profile (Statista, 2021)
  • The number of worldwide social media users reached 4.2 billion in January 2021 (Statista, 2021)
  • Compared with one year ago, 61% of B2B marketers increased their use of social media for content marketing purposes (Content Marketing Institute, 2019)

 

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SEO Statistics

SEO helps explain how your customers or prospects are finding out about your brand and purchasing your product. Optimizing your SEO strategies are the key to driving those conversion rates. Take a look at the statistics on how businesses are leveraging SEO. 

  • Google currently has 86.86% of the search engine market (Statista, 2021)
  • According to 49% of marketers, organic search has the best ROI of any marketing channel (Search Engine Journal, 2018)
  • The #1 result in Google gets about 32% of all clicks (Backlinko, 2019)
  • Google organic search is responsible for 59.2% of the world’s web traffic (Sparktoro, 2018)
  • About 25% of small business websites don’t have an H1 tag (Fresh Chalk, 2019)
  • Over 5.5 billion searches are performed daily on Google (Ardor SEO, 2021)
  • Nearly 91% of pages receive no traffic from Google (Ahrefs, 2020)
  • 48% of consumers are using voice technology for general search queries (Search engine land, 2019)
  • About 43% of voice-enabled device owners use their device to shop  (Narvar, 2018)
  • 27% of the online population worldwide is using voice search on mobile (Google, 2018)
  • The first 5 organic results in the SERPs account for 67.6% of all clicks (Zero Limit Web, 2021)
  • Over 29% of keywords with over 10K+ monthly searches consist of 3+ words (Ahrefs, 2021)
  • The first 5 seconds of page load time have the highest impact on conversion rates (Portent, 2019)

 

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Advertising Statistics

Advertising generates revenue through increasing the visibility of your brand. Use these statistics to find what advertising tactics will work best for your business. 

  • 44% of respondents say they use ad blockers because they don’t want their online behavior to be tracked (Statista, 2020) 
  • 45% of people in the U.S. ages 15 to 25 say they use an adblocker  (Statista, 2020)
  • Ad Blocking costs advertisers billions of dollars and the losses are growing annually worldwide (Statista, 2019)
  • $3.33 is the average cost-per-click (CPC) in the marketing industry and the most expensive marketing industry keyword CPC is $165 (Ahrefs and WordStream, 2020) 
  • Mobile advertising is expected to slow down to about 10.4% by the end of 2022  (Statista, 2021) 
  • By 2022, Mobile advertising spending is expected to surpass $240 billion dollars (Statista, 2021) 

 

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Video Marketing Statistics

Using video for your digital marketing efforts is a unique and effective way to gain more traction for your business. Keep up to speed with these statistics and implement video into your team’s marketing efforts. 

  • Since 2016, the number of businesses using video in their marketing efforts has increased from 61% to 86% (Wyzowl, 2021)
  • About 78% of video marketers said they believed video to be a crucial part of their marketing strategy in 2015, and now in 2021 that number has increased to 93% (Wyzowl, 2021)
  • Marketers have reported great ROI that is consistently increasing from video. A third said they got a good ROI, in 2015. By 2021 that number increased to 87% (Wyzowl, 2021)
  • 94% of marketers feel they increased understanding of their product or service using video (Wyzowl, 2021) 

 

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Lead Generation Statistics

Lead generation is the process of reeling in and converting people that are interested in your brand. These lead generation statistics will share how important it is to nurture this step of the customer journey and how marketers are doing that. 

  • On average 51% of companies are currently using Marketing automation. More than half of B2B companies (58%) plan to adopt the technology (EmailMonday, 2021)
  • Research and Markets anticipated the global marketing automation market size to reach USD 8.42 billion by 2027 (Research and Markets, 2020)
  • 90% of businesses are already using content marketing to generate inbound leads (Gist, 2019)
  • 73% of organizations focus on lead quality over lead quantity (Demand Generation Survey, 2018)

 

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Bonus Statistics

  • For every $1 you spend on email marketing, you can expect an average return of $42 (DMA, 2019)
  • 45% of internet users reported that they avoided opening emails from unknown email addresses (Statista, 2019)
  • Over 306 billion emails are sent and received each day (Statista, 2021)
  • This figure is projected to increase to over 376 billion daily emails in 2025 (Statista, 2020)
  • In 2020, the number of global e-mail users amounted to four billion and is set to grow to 4.6 billion users in 2025 (Statista, 2020)
  • 45% of small businesses with effective or very effective email copy have average open rates of 26% or higher (AWeber, 2020)
  • 86% of small businesses send emails at least once per month (AWeber, 2020)
  • Less than 7% of small businesses have more than 50k email subscribers (AWeber, 2020)
  • Apple iPhone accounts for 37% of email opens (Litmus, 2021)
  • Apple Mail accounts for 9% of email opens (Litmus, 2021)
  • U.S adults spend an about 3 hours and 10 minutes per day on their smartphones (Emarketer, 2019)
  • 4 out of 5 marketers said they’d rather stop using social media than email marketing (Litmus, 2020)

 

Keep up with the Latest Trends

Staying up to speed with the ever-changing marketing trends is crucial to the success of your business. Although the industry is constantly evolving and developing new methods, it is worthwhile to spend time studying up. Being in the know with how trends are moving will help you better connect with your target audience and allow you to drive more conversions.

 

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Sophia Shalabi