Have you ever considered using Gmail for email marketing? If you’re in search of a new ESP, Gmail might not be your first thought. The platform is meant primarily for individual email accounts, not marketing purposes.
But since it’s completely free, Gmail can be hugely helpful for small businesses that are ready to expand their email marketing. Check out these tips for free email marketing with Gmail as your service provider.Gmail is meant primarily for individual email accounts, not marketing purposes — but it can be hugely helpful for small businesses ready to expand their email marketing. Click To Tweet
#1. Setting up your Gmail ESP
Free tools such as GMass, a free Chrome extension, can help as you use Gmail for email marketing. This free email marketing tool lets you send personalized mass emails (up to 500 per day according to Gmail’s email sending limits) from your Gmail account. When you install this browser extension and the BEE add-on for Gmail (we’ll talk more about this add-on in a minute), you’ll be able to create beautifully designed mass email campaigns right within your Gmail account.
#2. Creating your email list
Make your email list using Google Contacts. In Google Contacts, select the addresses you want to include and then add them to a new or existing label. When you’re through, you can send a Gmail message to each person on that list with GMass. Alternatively, you can use Google Sheets to create a Gmail mail merge, or you can use a free email marketing tool like Yet Another Mail Merge, which pulls addresses from a Google Sheet and then tracks your email campaigns.
#3. Don’t forget about regulations
The GDPR, or General Data Protection Regulation, has several guidelines that email marketers need to follow. For example, before sending someone a promotional email, you need to obtain their consent. While some ESPs have built-in features to help you comply with these regulations, Gmail doesn’t. That means with a Gmail mass email, you’ll need to double check that everyone on your email list has opted in and hasn’t unsubscribed. This will take some time and work, but it’s an essential task to complete.
#4. Send mass emails
Remember, Gmail has a built-in send limit that caps you at 500 emails in a 24-hour period (this applies whether you’re sending to 500 recipients in one email or 500 separate emails in one day). Based on these email sending limits, Gmail is best for companies that have a small email list. Gmail’s free email sending capabilities can be an excellent choice for small businesses that are just getting started.
#5. Consider deliverability
If you send a mass email from your personal email address — one that ends with @gmail.com — there’s a greater chance that message will be flagged as spam and never reach its recipient. Platforms like Gmail are really meant for personal use, not marketing. So make sure your sender address incorporates a domain name. This both looks more official and boosts the chances that the message will land in your recipient’s inbox.
#6. Use BEE templates
Gmail has one big downfall as an ESP: Its design capabilities are non-existent. Add-ons or extensions are the only ways to create beautiful HTML emails with Gmail. Luckily, BEE has a Gmail add-on that’s completely free — no BEE account needed!
Take a look at our Template Catalog!
BEE’s email templates for Gmail can take your marketing to the next level!Start Designing!
BEE has dozens of email templates for Gmail, many of them free, that work for a wide variety of events, holidays and marketing purposes. To set up the BEE add-on with your Gmail account, install the BEE templates for Gmail add-on in GSuite Marketplace. After the installation process is complete, you’ll see the BEE icon in the right-hand sidebar of your inbox. Open any email in your inbox and then click the BEE icon to select a template. Once you’ve added your images and text, you can send the message to your email list. (To learn more about this G-suite add-on, click here.)
If you have a BEE Pro account, you can also connect with Gmail from within your BEE dashboard. This will allow you to design email templates for Gmail in the BEE editor (where you have additional editing capabilities) and then push them over to your Gmail account. (Click here for a free BEE Pro trial.)
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Wrap-up: Email templates for Gmail
Gmail for email marketing is a great choice for small businesses with manageable email lists. And when you combine Gmail with free email marketing tools like BEE, your email marketing can soar to a whole new level!
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