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How to Choose the Best Font to Use for Email Marketing Campaigns

How to Choose the Best Font to Use for Email Marketing Campaigns

When you’re planning an email marketing campaign, the fonts and typography used are two of the most important aspects. But with so many fonts out there, finding the best font to use for email marketing can be a difficult choice. Throw in the fact that fonts have a huge influence on communication and brand perception and this decision gets even harder!

We’re coming to the rescue to share a few key considerations as you choose the fonts that will best support your brand. Use these strategies to tackle the decision from a few different angles including branding, design, color and more.

When you’re planning an email marketing campaign, the fonts and typography used are important. Consider these elements as you choose the fonts that will best support your brand. Click To Tweet

Consider your brand

The fonts you use will depend in part on the industry you’re in and the nature of your business. An elegant jewelry brand like Laura Lombardi Jewelry might select fonts that are graceful and stylish…

Subject line: It’s here!  ✨  Our annual holiday sale starts now. 

best font to use for email marketing

…whereas the sturdy, simple fonts used by REI are a great fit for this outdoorsy brand:

Subject line: Let’s make the holidays as easy as possible

best font for email

Think about what adjectives describe your brand and the specific email campaign you’re sending. Is the email cheerful or serious? Professional or playful? Formal or casual? Then let the words you settle on guide your font choices. The best font to use for email marketing is a font that lines up with the personality of your brand.

Decide how many fonts to use

When it comes to email marketing, how many fonts are too many? As a general rule, stick to three separate fonts at the most. Using too many different fonts can make your email look cluttered and distracting at best or downright tacky at worst.

In this example, Golde uses two distinct fonts in the body of the email, but the body font appears in multiple different sizes. This is a good tactic: Different elements of the email appear varied, but the entire message still looks uniform.

Subject line: IT’S HERE

font for email campaign

Pick header and body fonts

Consider selecting different fonts for the header and the body of your email to make the email’s design more visually intriguing. Header fonts should stand out: They can be more of a design element, making the email more visually attractive (these are called display fonts). Body fonts, however, need to be more legible since they contain important information. In this Joe’s Jeans message, the “Black Friday Sale” text looks fancy while the rest of the text is easier to read.

Subject line: Sweaters, cardigans, and knitwear

header font in email

Select the best size

After you’ve settled on a font, you’ll want to make sure it’s not too big or too small. 14px or bigger is best for desktop users while 16px and up is recommended for mobile devices. It’s simple and easy to change font size in the BEE editor. You can also adjust the line height of your text.

best font size for email

Think about colors

The font color you choose is also an important aspect of typography in email. Color has a major impact on how people perceive your brand. Colored fonts can add a little pizzazz to your emails and reinforce your branding.

Again, don’t go overboard — two or three font colors should be plenty. And you’ll probably want the body copy to be black or dark gray to make it easily readable. This Dropps message uses blue headers and easily visible body copy.

Subject line: Take 30% off our reusable wool dryer balls 🐑

best font to use for email marketing

Wrap-up: Best font to use for email marketing

The best font to use for email marketing will vary from brand to brand and campaign to campaign. When you’ve settled on the best font for you, it’s time to start designing! Use the BEE email editor to help. A free tool for digital marketers, the BEE editor utilizes an intuitive drag-and-drop interface where you can customize premade templates and then export the email to your ESP. Use the BEE editor to pick out your fonts and start designing today!


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displaying different type of font

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Hailey Hudson

Hailey Hudson is a full-time freelance writer based out of Atlanta, Georgia.