As 2020 comes to a close, we’re preparing to send our last emails of the year. Among them is a Happy New Year email — with great design, of course. To get inspired, we’re looking back at some of our favorite New Year’s email greetings from the past couple of years. Most of these messages fall into one of these four categories:
- Personal notes
- Short and sweet messages
- Year in review emails
Whether you’re sending a Happy New Year email to clients, customers, colleagues or friends, there’s plenty of inspiration here to make your message beautiful and bright. Scroll on to see our examples!Most New Year’s emails fall into one of four categories: Personal notes, promotions, short and sweet messages or year in review emails. Click To Tweet
#1. New Year emails with a personal tone
It’s the perfect time of year to reflect on months past and express your thanks to everyone who supported, followed along and invested in you. To show gratitude, many Happy New Year emails have a personal touch, whether it’s a note from a CEO or photos of staff.
Function of Beauty
Subject line: New year, but we’re still doing us
This Happy New Year email from Function of Beauty does a great job of reinforcing brand awareness and putting a face to the brand.
Subject line: A Well New Year ✨
In this personal letter, Pursoma CEO Shannon Vaughn expresses gratitude to her company’s customers and shares what she’s thankful for. This heartfelt message is succinct but impactful, creating genuine engagement that resonates.
Subject: HAPPY NEW YEAR!
Here’s an example of a Happy New Year email that keeps it simple with a thought-provoking quote and a brief Happy New Year message. The pale background color and basic font create a look that’s elegant, yet easy to read (and create).
#2. Promotional New Year emails with a nudge to buy
While some New Year emails take a break from offering deals and promotions, others add an incentive to click. These promotional emails have a good balance of messaging that says Happy New Year while also giving readers a reason to purchase.
Subject line: Don’t *stress* – new year, NEW products
Who doesn’t want to start off the New Year with a healthy dose of zen? Here, Indie Lee highlights a few products that can help readers start off the year in the zone.
Subject line: New year, new sweaters
While the copy in this J. Crew Happy New Year email may not have aged well, this is still a great example of a fun New Year’s promotion. We love the “Wear it with” section, helping customers envision how J. Crew’s sweaters can be paired with other products to create a full outfit.
Subject line: New year, new blue
This New Year email from Eileen Fisher is a play on the “New Year, new you” concept, showcasing several blue sweaters that are on sale.
#3. Reflective New Year emails featuring a year in review
There’s a big window for sending a year-in-review email. We typically see them land in our inbox anywhere from the last week of December all the way through mid-January. Year-in-review emails generally round up or summarize a brand’s highlights, achievements or big moments of the year. Here are a couple of examples.
Subject line: Thank you for being with us in 2019! Here are our favorite moments…
This email from OptiMonk is nicely structured and easy to read with 2019’s high points shared in a bulleted list. The images also add a personal touch.
Subject line: Thank you for a wonderful 2018
Linjer recapped its year with a few brief lines of copy primarily focusing on new product launches and products that had been removed.
#4. Short and sweet
Not feeling sentimental, reflective or promotional? That’s okay — plenty of brands send short and sweet Happy New Year emails that do the trick. These emails still accomplish the goal of getting your brand name in front of readers over the holidays. Plus, they’re a lot of fun to send!
The North Face
Subject line: Happy New Year, explorers
This email from The North Face is absolutely perfect for the company’s audience and brand. It’s fresh, fun and imbued with a sense of adventure for readers to carry into the New Year.
Subject line: Happy New Year!
Like The North Face’s email, this message from Michael Kors is perfectly on-brand — it’s elegant, sparkly and refined. We love the handwritten touch.
Wrap-up: Happy New Year email templates
Need to send your New Year’s email greeting in a snap? Check out BEE’s Happy New Year email templates. You can customize the text, replace images, move or remove content blocks — you name it. It’s simple and fast, and all templates are created by professional designers. Happy New Year, and happy email designing!
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Updated November 23, 2020.
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