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Fourth of July Emails That Stand Out

Fourth of July Emails That Stand Out

The Fourth of July is coming up fast, but there’s still time to design a pitch-perfect email that resonates with your audience and positions your product as the ideal purchase this Independence Day. In need of some inspiration? Take a look at these patriotic Fourth of July emails that boost engagement and sales.

It’s your job to get creative with Fourth of July emails that position your product as the ideal purchase this Independence Day. Click To Tweet


We’re obsessed with the cute copy in this message from mattress company Leesa. Did you think Independence Day wasn’t the time to buy a mattress? Think again! With a Leesa mattress, the company insinuates, even naptime can be a party.

Take notes for your Fourth of July email subject lines, too. This subject line is effective because it clearly explains what’s happening, uses capital letters to invoke a sense of urgency and is bracketed with red and blue emojis that draw the eye.

Subject line: ?THIS IS IT! Last chance for 4th of July savings ?

fourth of july email subject lines


Wired curated a fabulous Fourth of July email newsletter full of interesting and relevant articles. The articles are creative and unique, with headlines that draw you in. A smart way to create Fourth of July emails, or holiday email newsletters in general, is to look at all aspects of a holiday and figure out which ones you can build off of to interest your readers.

Subject line: How to take awesome fireworks photos with your phone 

fourth of july email newsletter

Milk Makeup

Bright red and patriotic blue don’t go with every brand’s color scheme. If they don’t work with yours, no worries — Milk Makeup demonstrates how you can use other colors instead. Pink and purple say a subtle Happy Fourth and make for an understated, unique message.

Subject line: ? Happy 4th! ?

fourth of july email


This colorful and fun Fourth of July email practically screams summer! Red and blue stars give the email some pop without crowding the other design elements, and a few key products are highlighted. Plus, the subject line points out, all of this summer fun is on sale.

Subject line: 4th of July fun under $15!

fourth of july email design


We love that Petco spells out how each of their products or product categories is related to the Fourth. And beyond just product recommendations, this email packs in all the good stuff: It also includes educational articles for pet owners and a holiday discount. This Fourth of July email’s structure makes it easy for you to shop by category and includes lots of brightly-colored photos displaying the products for sale.

Subject line: 5 things your dog needs for the Fourth ?

fourth of july emails

Aether Apparel

From top to bottom, this simple email gets the job done. Beginning with a helpful menu that links to the company’s website, the email continues with one primary image and one main CTA, plus some eye-catching black-and-white fireworks in the middle. Aether Apparel’s Fourth of July email message is a great example of how your email doesn’t need to be colorful or complex to get the message across.

Subject line: Fourth of July festivities await

simple fourth of july email example

black-and-white fireworks gif

The Arizona Republic

Spice up your Fourth of July emails with some unique hand-painted art like The Arizona Republic. Again, this email relies on simplicity — the main offer is explained in three lines of text at the top of the message with a short paragraph going deeper under the art. That’s the bulk of the email, and that’s all it really needs to be effective.

Subject line: An offer worth celebrating: $3 for 3 months

fourth of july email

Wrap-up: Fourth of July email templates

Ready to create your own Fourth of July email campaign? Use our templates to help! This Independence Day email template, created by designer Derek Brumby, is a free email template that’s ideal for seasonal promotion.

We also love this Fourth of July email template by Navid Nosrati — the minimalistic design is perfect for a special offer.

If you’re on the hunt for Fourth of July email ideas, use these templates to celebrate this July!


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4th if July Email Cover

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BEE Team