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Fall Email Campaign Ideas to Warm Up Your Autumn Sales

Fall Email Campaign Ideas to Warm Up Your Autumn Sales

It’s almost the season for pumpkin spice everything. Is your brand ready to send out a fall email campaign? September to December is a key time of the year for businesses. With so many celebrations packed into a few short months, consumers are getting into the holiday spirit. They’re ready to celebrate and they’re ready to buy — so your email needs to be the one that convinces them.

Today we’re walking you through email examples for all of the major U.S. holidays that take place in the fall. Take a look at these fall email campaigns to get some ideas for your own.

September to December is a key time of the year for businesses. With so many celebrations packed into a few short months, consumers are getting into the holiday spirit. Click To Tweet

Labor Day

September kicks off with Labor Day on the first Monday of the month. This U.S. holiday is widely viewed as the end of summer, so save the warm orange tones for later in the month and stick with summer shades for your Labor Day emails. We love this example from Taco Bell, encouraging customers to kick back and take advantage of their discount.

Subject line: Labor Day to-do list

labor day email example

Kopari Beauty also does a great job of encouraging readers to relax with their product. The brand emails in our inbox make clear that Labor Day is all about enjoying a little downtime. Craft a sales email that encourages your customers to do the same.

Subject line: Last chance for Labor Day deals

labor day email


When Labor Day Weekend is over, it starts feeling like autumn, and brands and consumers alike start looking forward to Halloween. What’s popular in fall email campaigns for Halloween? A lot of scary good deals. Take a look at this fall email from Bumble and Bumble:

Subject line: A treat so good it’s scary.

fall email campaign


Lonely Planet sent another simple, single-image email to promote its Halloween discount:

Subject line: For a scarily short time all ebooks are $12.99

halloween marketing email

Our main takeaways? When it comes to Halloween emails, keep things simple. And for autumn email subject lines promising good deals, a play on the word “scary” might help get more conversions.

Veteran’s Day

Sandwiched between Halloween and Thanksgiving, Veteran’s Day (on November 11) is an important opportunity to connect with your audience. This Keurig fall email campaign is a great example of how to give back: The company partnered with a nonprofit that helps support disabled vets, giving that nonprofit more visibility in addition to the monetary support.

Subject line: REVV Coffee is honoring veterans all month long

veteran's day email

You can run a Veteran’s Day sale, too, like Timberland does here. Just make sure you frame your Veteran’s Day email in a way that doesn’t diminish the meaning behind this holiday.

Subject line: Veterans Day sale: Last chance for 25% off!

fall email campaign


Create a fall email campaign for Thanksgiving to send out to your customers. This Sur la Table message advertising a cookware sale features a juicy Thanksgiving turkey in its main product photo.

Subject line: Take charge of Thanksgiving with All-Clad

fall email campaign

Consumers also appreciate it when brands pause the sales to express their thankfulness. This simple message from Brooklinen artfully expresses gratitude in a few simple lines.

Subject line: Happy Thanksgiving

happy thanksgiving email

Black Friday

Before the turkey is gone (or even prepared), many consumers are already dreaming about what they’ll buy on Black Friday and Cyber Monday. Many brands start advertising their Black Friday deals as early as the end of October — so don’t be afraid to put yours out too soon!

The Black Friday emails in our inbox have one thing in common: urgency. Ideally, your customers will want to buy now before the products and the good deals are gone. Here’s an example fall email campaign from Lululemon, telling consumers that it’s their last chance to buy:

Subject line: Our Black Friday event ends soon.

black friday email

This Outerknown email strikes a similar tone of voice, telling customers to hurry before the good deals are gone. Infuse your fall email subject lines with a sense of urgency to rush readers into a purchase.


black friday promotional email

Wrap-up: Fall email templates

Ready for a new season? We are, too. Our template catalog here at BEE includes templates for every fall holiday, including Thanksgiving email templates and Black Friday email templates. Create a Halloween email newsletter with this free template by designer Matteo della Chiesa:

Or give thanks using this beautiful fall email background created by Andrea Dall’Ara:

All of our email templates are compatible with 12 email service provider connectors, so you can design your message in the BEE editor and then push it over to your email sender of choice. Use our email templates to get more conversions this fall!

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Fall Email Cover

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Total: 4 - Average: 4

BEE Team