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Trend Alert: How to Use Millennial Pink in Your Email Design

Trend Alert: How to Use Millennial Pink in Your Email Design

Millennial pink is everywhere lately. From berry-flavored LaCroix to Nike’s latest collection to Instagram everything, the pale blush color seems to be here to stay, and that means we’re seeing an influx of millennial pink email in our inbox. It all started when Pantone called rose quartz the 2016 color of the year. Now, the color is ubiquitous. But that’s not a bad thing. Millennial pink has staying power for a reason: it’s fresh, friendly, and just plain pretty. Plus, there isn’t just one “right” millennial pink to choose from. The colors range from peachy to deeper rose tones—here’s an example color palette we put together with coolers.com:

Millennial pink hex codes

We love seeing brands get creative with millennial pink email design. If you haven’t given pale pink colors a try yet, here’s some inspiration for you!

10 Millennial Pink Email Designs We Love

1. We can’t think Glossier without thinking pink (it’s their brand color), but we also love how they use millennial pink tones in this gorgeous photo collage product announcement email.


Millennial pink email from Glossier

2. Sugar & Cloth‘s simple header, hero image background, and links all match. Perfection. Millennial pink email from Sugar & Cloth

3. Tie Bar knows how to work a trend to create content (catch that “millennium pink” shoutout in the pre-header text?)Millennial pink email from the Tie Bar

4. Banana Republic’s pink text overlay is an easy way to incorporate the color—and it works especially well over an image with a simple color scheme.Millennial pink email from Banana Republic

5. Rent the Runway has perfected using shades of pink and peach, but this email takes it to the next level.

Millennial pink email from Rent the Runway

6. Byrdie‘s peachy keen Christmas in July illustration is a doozie!

Millennial pink email from Byrdie

7. Pink paired with green is a stunning combination for Schuh‘s tennis-themed message.Millennial pink email form Schuh 8. Just last week we noticed Hello Giggles underwent a brand refresh. The new color? You guessed it.Millennial pink email from Hello Giggles

9. Everlane‘s pairs pink shoes with a pink HTML background, and it’s just enough. Millennial pink email from Everlane

10. No illustrations, no photos, no problem. Ban.do makes going pink easy with text and background coloring. Millennial pink email from Ban.do

What’s your take on millennial pink? Let us if you plan to join the pack!

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BEE Team