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Easter Email Marketing Subject Lines to Boost Your Open Rate This Spring

Easter Email Marketing Subject Lines to Boost Your Open Rate This Spring

Easter is fast approaching— which means that if you haven’t started yet, now is the time to start designing Easter emails! While we’re all about those festive Easter email design ideas, today we also want to hone in on another incredibly important aspect of Easter email campaigns: subject lines. Your subject lines can make or break your email campaign and it’s essential to make sure yours are as good as they can be. Take a look at these Easter email marketing subject lines and tips to help boost your open rate during this holiday season.

Your subject lines can make or break your Easter email campaign and it’s essential to make sure yours are as good as they can be. Click To Tweet

Best length for Easter email marketing subject lines

The best email subject line length to ensure you’re accommodating mobile readers is 60 characters, or no more than nine words. When in doubt, always go short — brief subject lines help accommodate short attention spans, too. Here are a few examples pulled from our inbox:

  • Sweet Easter deals you can’t miss (Bodum)
  • The Easter collection (UrbanStems)
  • Easter sale came early! (Saturday Skin — pictured below)


Easter email marketing subject lines

Evoke emotion

The goal of your subject line is to evoke emotion and get your reader to open the email. There are multiple angles you can take to achieve this goal: Try giving your subject line a sense of urgency, inducing curiosity or adding a little fear to prompt an emotional response. Here’s what this might look like in practice:

  • Urgency: Easter eggs hunt (last chance) (Adagio Teas)
  • Curiosity: Citronella + a SALE you’ll love. (Terrain — pictured below)
  • Fear: Avoid these ten nutrition mistakes

Playing with your readers’ emotions will help boost your Easter email open rate as your subject line entices them to click.

Easter email marketing ideas

Words to include and not include

Whether you’re crafting Easter email marketing subject lines or designing emails for a different holiday, there are a few key words that are always a good idea to include. Try working words like these into your Easter email subject lines:

  • Invitation
  • Introducing
  • Offer
  • Event
  • Your
  • Special
  • News
  • Sale

On the other hand, there are certain words you shouldn’t include, too. Some words tend to trigger spam filters — and of course, the spam folder is the last place you want your email to end up. Make sure to avoid words like:

  • $$$
  • Act now
  • Certified
  • Chance
  • Click here
  • Exclusive
  • Giving away
  • Help
  • Limited time
  • Miracle
  • Money back
  • Satisfaction guaranteed
  • Winner

These words often cause emails to be marked as spam — which only spells trouble for your business. Avoid them for best results.

Use puns, but sparingly

Holiday-related puns are a lot of fun and can make for a good subject line option. Just don’t be too cheesy. It’s important to consider your target audience as you’re crafting puns or other humorous subject lines. A luxury brand might not be the time or place for puns. If you have a more family-oriented audience, however, they’ll probably appreciate a good dad joke. We love these Easter puns sourced from our inbox:

  • Hop to it! Get it by Easter with 2-day shipping (Paper Source)
  • Egg-cellent templates available ? (OptiMonk)
  • Spring into crafting with 25% off kits, stickers, & more! (Paper Source)
  • Don’t let those Easter favorites hop away! (Paper Source)
  • Dear Diary: Hop into Easter (Crate and Kids — pictured below)

Easter email subject lines


Emojis help your emails stand out. Using emojis in Easter email marketing subject lines can make you seem both likeable and credible to your audience. Better yet, an emoji in the subject line of an email increases that email’s open rate by 29% and the click-through rate by 28%.

Stick to two emojis max per subject line and don’t use new emojis in case they don’t render properly. Good choices for Easter include rabbits, chicks and tulips.

  • Cards for Easter ? (Postable)
  • ? Up to 30% off EASTER + friends & family event continues! (Williams Sonoma)
  • Made for Easter egg hunts… ?? (Carter’s — pictured below)


Easter email example


Running an Easter sale or discount? One study proved that email open and reply rates are higher when at least one number is included in the subject line. And when it comes to sales, we’re also seeing the word “sitewide” over and over in our inbox as a concise way to communicate that everything is on sale.

  • Hop Hop Hooray! 20% OFF sitewide! (Paper Source)
  • Save 30% sitewide during our Easter sale! (TeeFury)
  • SECRET SALE! 20% off your order starts NOW + Easter brunch made fun & easy (Williams Sonoma)
  • ? 15% OFF EASTER SALE | Kids styles only (Ipanema USA)
  • ? Shop everything Easter starting at $19 + SALE up to 75% off (Mark and Graham)


Personalizing subject lines with the recipient’s first name, location, or other details can boost the open rate of your Easter email campaigns. Use your email sign-up form to ask people for more details about themselves — like their birthday or occupation. Then strategically use that information to create Easter email marketing subject lines that are tailored to each subscriber. Running A/B tests will help you figure out which subject lines perform best.

  • Happy Easter, Bee (Anya Hindmarch)
  • 20% OFF ➽ Your favorite Easter chocolates (Ghirardelli Chocolate — try personalizing subject lines by mentioning a recently-viewed product)

(Pictured: Easter Sale template by Kristina Bazaeva.)

Preview text

The final step to designing an Easter bunny email that converts is preview text. Preview text is a short line of copy from the body of the email that’s displayed under or next to your subject line. Keep your preview text to about 40 characters and use it to do just what its name says — provide a preview of what’s inside the email.

  • Is baby ready for Easter? ?? baby’s first Easter styles! (Carter’s)
  • Happy Easter! A time for new beginnings and keeping up with family traditions (Draper James)
  • The $3 mini is here! Just in time for Easter. For Easter baskets and living room picnics (MAST)

Wrap-up: Easter email marketing subject lines

Full of Easter email marketing ideas? Make them come to life with our Easter email templates and the BEE email editor! The BEE editor is free to use and the best way to design top-notch Easter emails this spring. (Pictured: Special Easter by Martin Nikolchev.)

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