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This year, more brands than ever celebrated a novel holiday: Cyber Week. Did you notice it, too? Companies big and small extended their Black Friday and Cyber Monday promotions throughout the week. And they launched big email campaigns, of course, to go along with them! The (inbox) result: a flood of cyber week emails.
Even as of this morning—nearly a week after Black Friday and three days after Cyber Monday—our inbox looked like this:
Here’s a quick roundup of how brands extended their promotions to keep those clicks coming in.
Cyber Week Emails
BarkBox declares Cyber Week has been extended
+2 days after Cyber Monday
Subject: HOT DOG! Get your $5 BarkBox while it’s still hot.
Poler proclaims a last chance on Black Friday / Cyber Monday deals
+3 days after Cyber Monday
Subject: Last day to save big!
M.A.C. offers free “cyber” lipstick
+1 day after Cyber Monday
Subject: LAST CHANCE TO GET 25% OFF! In-Store and Online
Brit + Co. adds an extra day to its biggest sale of the year
+1 day after Cyber Monday
Subject: Last chance! Biggest Sale of the Year Ends Tonight
Minted makes a final offer
+2 days after Cyber Monday
Subject: For anyone who hasn’t finished holiday shopping yet… ????
Boll & Branch sends a reminder that there’s limited time left
+1 day after Cyber Monday
Subject: Missed Cyber Monday? There’s Still Time
Bb. bumps up free samples
+3 days after Cyber Monday
Subject: Cyber Week = free sample overload
BirchboxMan extends free shipping
+2 days after Cyber Monday
Subject: ENDS TONIGHT: Up to 25% Off Sitewide ➕ FREE Shipping ????
The New Yorker goes 50% off all week
+1 day after Cyber Monday
Subject: Save BIG With This Cyber Week Save. Save 50% Off The New Yorker!
Want design tips for extending your own cyber week emails?
Check out these handy guides:
- How to get the most out of your email templates
- Email drip campaigns: inspiring design tips
- How Fitbit dominates email stream design
- 5 tips to win readers back with re-engagement campaigns
- How 6 brands tackle product demos in email
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