Insights

Choosing an email platform, or email service provider (ESP), can be hard. And when it comes to design capabilities, there’s […]

If you’re in the event marketing business, or just planning a one-off event, smart email marketing is a crucial aspect […]

Data-driven email design can improve your email campaign performance. Continue reading and ask yourself these five questions on how to make smarter design decisions.

When it comes to choosing a CTA button color for your email, what's the best one to pick? Take a look at how some brands are choosing colors, and how you can be inspired.

Fellow email marketers: we're loving the content you're publishing lately! We've read some really stellar posts, so we decided to round up all the theories, stats, trends, and tips we've seen in one place. Check out what we learned here, and let us know if we missed anything great!

Membership renewal emails are a critical step in your customer retention and relationship process. These emails should be carefully designed to resonate with a specific audience group: one that's already engaged with your brand. Inviting them to continue their relationship with you—whether by renewing, upgrading, or subscribing—should be well-crafted and thoughtful. Here are some easy tips on how to do it.

We love using our Email Design Workshop blog to show you how to build creative, effective email campaigns, step by step, with plenty of detail. But sometimes it's nice to have a short-and-snappy list in one place. That's why we rounded up our top 45 email design tips for 2016 so they're easy to scan, reference, and remember. We hope you find them useful as you kick off 2016 and plan your best email campaigns ever!

Use of ad blocking software is skyrocketing. During the past year alone, ad blockers—which act like firewalls between web browsers and ad […]