Insights

Read up on insights and research on the email design and digital marketing industry.

ARTICLES IN THIS CATEGORY

Choosing an Email Platform: 6 Top Design Requirements to Consider

Choosing an Email Platform: 6 Top Design Requirements to Consider

Choosing an email platform, or email service provider (ESP), can be hard. And when it comes to design capabilities, there’s […]

READ MORE

Essential Email Tips for Event Marketers

Essential Email Tips for Event Marketers

If you’re in the event marketing business, or just planning a one-off event, smart email marketing is a crucial aspect […]

READ MORE

How to Make Data-Driven Email Design Decisions

Design Inspiration

How to Make Data-Driven Email Design Decisions

Data-driven email design can improve your email campaign performance. Continue reading and ask yourself these five questions on how to make smarter design decisions.

READ MORE

Monthly Recap: What We’re Reading from Top Email Marketers

Monthly Recap: What We’re Reading from Top Email Marketers

Fellow email marketers: we're loving the content you're publishing lately! We've read some really stellar posts, so we decided to round up all the theories, stats, trends, and tips we've seen in one place. Check out what we learned here, and let us know if we missed anything great!

READ MORE

45 Email Design Tips for 2016

45 Email Design Tips for 2016

We love using our Email Design Workshop blog to show you how to build creative, effective email campaigns, step by step, with plenty of detail. But sometimes it's nice to have a short-and-snappy list in one place. That's why we rounded up our top 45 email design tips for 2016 so they're easy to scan, reference, and remember. We hope you find them useful as you kick off 2016 and plan your best email campaigns ever!

READ MORE

How ad blocking impacts email

How ad blocking impacts email

Use of ad blocking software is skyrocketing. During the past year alone, ad blockers—which act like firewalls between web browsers and ad […]

READ MORE

Email Insights from Black Friday and Cyber Monday

Holiday Email Design

Email Insights from Black Friday and Cyber Monday

We can learn a lot from this year’s holiday shopping stats from Black Friday and Cyber Monday. Shoppers opened their […]

READ MORE

A Publisher’s Guide to Email Advertising

A Publisher’s Guide to Email Advertising

Advertising revenue continues to be the bread and butter for many publishers. Over the last years, advertising revenue has changed […]

READ MORE