Insights

Read up on insights and research on the email design and digital marketing industry.

ARTICLES IN THIS CATEGORY

3 Tips for More Diverse and Inclusive Emails

3 Tips for More Diverse and Inclusive Emails

It is no secret that over the last decade, there has been a focus on prioritizing diversity, equity, and inclusion. […]

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Email Design Systems for Human Resource Teams

Email Design Systems for Human Resource Teams

Human resource departments are an essential part of any growing business. Their number one goal is to ensure that employee […]

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4 Steps for Writing Better Emails and Collaborating Efficiently.

4 Steps for Writing Better Emails and Collaborating Efficiently.

Confession: My email creation process is often haphazard. And that’s a problem. Inefficiencies, inconsistencies, poor planning… it all adds up […]

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The Carbon Footprint of an Email

The Carbon Footprint of an Email

A carbon footprint is the amount of greenhouse gas created through our everyday tasks. According to Statista, “the sending of […]

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Why every team needs an email design system

Why every team needs an email design system

Your brand is more than its first impression. You may remember your first Coke but what keeps you coming back […]

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What is email engagement and how do you track it?

What is email engagement and how do you track it?

The word “engagement” gets thrown around in the marketing community and it’s especially nebulous when applied to email marketing. On […]

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Tutorial: How to Build a One-Question Survey Email

Tutorial: How to Build a One-Question Survey Email

A one-question survey email allows readers to take immediate action in their inboxes. When just one question in the body of an […]

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GDPR Emails You Actually Want to Read

Design Inspiration

GDPR Emails You Actually Want to Read

With GDPR finally(!) upon us, we hope all you fellow email geeks are faring okay! The European Union’s privacy law […]

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