Mar 31, 2016
Get inspired! Check out our email design tips from our Design Inspiration series. New blog posts every week.
ARTICLES IN THIS CATEGORY
For small businesses, email marketing is a cost-effective way to boost sales, attract new clients, promote services, strengthen relationships, and a lot more. If only it were that simple! A huge step along the way? Actually making the emails themselves—with smart design. A well-designed email communicates visually, is easy to understand, looks great on mobile screens, and converts. If you're a small business, be sure you're implementing these email design tactics in your marketing strategy.
Mar 29, 2016
Easter is arriving early this year on March 27th. Easter emails have already been popping up in our inboxes, and marketers are seizing the opportunity to bring good cheer, from deals and discounts to playful designs and clever messaging. End the hunt for eggcellent Easter emails—here's a selection of inspiring messages to get you excited about creating your own campaign!
Mar 16, 2016
Countdown timers are one of the most effective ways to add urgency to your email message. And it's no wonder: when readers open an email with a timer, they instantly see a ticking clock with seconds slipping away in real time. It's a powerful tool. Countdown timers can be implemented in multiple ways in your email campaigns. Read on to get inspired by this roundup of great timers, and start planning your own.
Mar 15, 2016
Are you heading to SXSW this week? Whether you'll be on the ground at South by Southwest, or you're just following the going-on via Twitter, you're sure to get new tech insights and learn about exciting new technology and startups during the festival. The Austin-based event has become a seedbed for creativity and fresh ideas, from music to tech. There really is something for everyone at SXSW—and our inboxes reflect that.
Mar 14, 2016
Email signatures aren't just for person-to-person business emails. Many brands use special, designed sign-offs to make marketing messages more personal, seizing an opportunity to show readers what their brand is all about and to leave a lasting impression. After all, emails aren't written and designed by robots, but by a team of real people. If you're using email signatures in your messages, or if you're intrigued by the idea, check out how other companies use email signatures to make sure you're implementing best practices.
Mar 10, 2016
Mar 7, 2016
Mar 4, 2016