Design Inspiration

Get inspired! Check out our email design tips from our Design Inspiration series. New blog posts every week.

ARTICLES IN THIS CATEGORY

Inspiring ways to use countdown timers in email

Design Inspiration

Inspiring ways to use countdown timers in email

Countdown timers are one of the most effective ways to add urgency to your email message. And it's no wonder: when readers open an email with a timer, they instantly see a ticking clock with seconds slipping away in real time. It's a powerful tool. Countdown timers can be implemented in multiple ways in your email campaigns. Read on to get inspired by this roundup of great timers, and start planning your own.

Mar 15, 2016

Design Tips from SXSW Emails

Design Inspiration

Design Tips from SXSW Emails

Are you heading to SXSW this week? Whether you'll be on the ground at South by Southwest, or you're just following the going-on via Twitter, you're sure to get new tech insights and learn about exciting new technology and startups during the festival. The Austin-based event has become a seedbed for creativity and fresh ideas, from music to tech. There really is something for everyone at SXSW—and our inboxes reflect that.

Mar 14, 2016

Build Your Best Signoff: Design Tips for Email Signatures

Design Inspiration

Build Your Best Signoff: Design Tips for Email Signatures

Email signatures aren't just for person-to-person business emails. Many brands use special, designed sign-offs to make marketing messages more personal, seizing an opportunity to show readers what their brand is all about and to leave a lasting impression. After all, emails aren't written and designed by robots, but by a team of real people. If you're using email signatures in your messages, or if you're intrigued by the idea, check out how other companies use email signatures to make sure you're implementing best practices.

Mar 10, 2016

Design inspiration from travel newsletters

Design Inspiration

Design inspiration from travel newsletters

Our inboxes have been filling up with travel newsletters for spring break in March. Let's take a look at our favorite newsletters and see how their email designs stack up.

Mar 7, 2016

Top 10 Email Design Boards on Pinterest

Design Inspiration

Top 10 Email Design Boards on Pinterest

Stuck on how to make your email campaign stand out or want to try something new? Check out these Pinterest email design boards to get inspired. Be sure to follow us on Pinterest!

Mar 4, 2016

Top Email Design Tips for Movie Promotions

Design Inspiration

Top Email Design Tips for Movie Promotions

The upcoming Academy Awards ceremony has us thinking about big screens, red carpets, buckets of buttery popcorn—and good design, of course. So, how do companies in the movie and video industries take what they know about the powerful medium of film and use that to communicate in email? Let's have a look at email design for movie promotions.

Feb 23, 2016

Design Lessons from the Candidates: Presidential Campaign Emails

Design Inspiration

Design Lessons from the Candidates: Presidential Campaign Emails

Political campaigning takes money. A lot of money. Much of that amount will go toward TV ads, but as campaign teams become savvier with online marketing, spending on digital campaigning (everything appearing on computers, smartphones, or tablets) is increasingly important. While social media strategies are now critical for presidential candidates, email marketing remains king.

Feb 18, 2016

Design tips for using background colors in email

Design Inspiration

Design tips for using background colors in email

Do you know how to design emails with HTML colors as background colors? Background colors can help you organize content, establish hierarchy, and, when used behind images, can reinforce your design even with image-viewing turned off. Plus, HTML background colors render across all inboxes (unlike images), take up less than one line of code, and are easy to implement.

Feb 16, 2016