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Design Inspiration

Get inspired! Check out our email design tips from our Design Inspiration series. New blog posts every week.

ARTICLES IN THIS CATEGORY
Build Your Best Signoff: Design Tips for Email Signatures

Design Inspiration

Build Your Best Signoff: Design Tips for Email Signatures

Email signatures aren't just for person-to-person business emails. Many brands use special, designed sign-offs to make marketing messages more personal, seizing an opportunity to show readers what their brand is all about and to leave a lasting impression. After all, emails aren't written and designed by robots, but by a team of real people. If you're using email signatures in your messages, or if you're intrigued by the idea, check out how other companies use email signatures to make sure you're implementing best practices.

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Mar 10, 2016
Top Email Design Tips for Movie Promotions

Design Inspiration

Top Email Design Tips for Movie Promotions

The upcoming Academy Awards ceremony has us thinking about big screens, red carpets, buckets of buttery popcorn—and good design, of course. So, how do companies in the movie and video industries take what they know about the powerful medium of film and use that to communicate in email? Let's have a look at email design for movie promotions.

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Feb 23, 2016
Design Lessons from the Candidates: Presidential Campaign Emails

Design Inspiration

Design Lessons from the Candidates: Presidential Campaign Emails

Political campaigning takes money. A lot of money. Much of that amount will go toward TV ads, but as campaign teams become savvier with online marketing, spending on digital campaigning (everything appearing on computers, smartphones, or tablets) is increasingly important. While social media strategies are now critical for presidential candidates, email marketing remains king.

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Feb 18, 2016
Design tips for using background colors in email

Design Inspiration

Design tips for using background colors in email

Do you know how to design emails with HTML colors as background colors? Background colors can help you organize content, establish hierarchy, and, when used behind images, can reinforce your design even with image-viewing turned off. Plus, HTML background colors render across all inboxes (unlike images), take up less than one line of code, and are easy to implement.

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Feb 16, 2016
10 Creative Ways to Use Color in Email

Design Inspiration

10 Creative Ways to Use Color in Email

Color is powerful! But how can we harness that power in email? Consistent and creative use of color in email campaigns is one of the most important things you can do as an email designer or marketer. Read on for 10 creative ways to use color in email, with inspiration from brands doing it right.

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Feb 12, 2016