Described as the Black Friday of UK sales, Boxing Day occurs on the day after Christmas each year. It’s a valuable chance for companies to offer one final holiday discount — whether you’re based in the UK or not. Many businesses treat Boxing Day as a way to clear out any extra stock to make space for other products in the new year. Think of your Boxing Day email marketing as the final follow-up to your Black Friday sales, Cyber Monday discounts and other holiday promotions.
When it comes to Boxing Day sales, having a strong marketing strategy is key. Let your customers know about your deals through one of the channels where they’re most active: email! Check out these helpful Boxing Day email marketing tips to create emails that will convert this December.Think of Boxing Day as the final follow-up to your Black Friday sales, Cyber Monday discounts and other holiday promotions. Click To Tweet
Create catchy Boxing Day email subject lines
Customers expect good deals, so share your discount in the subject line of your Boxing Day sale email. Give your customers details about where they can shop (online? In-store?) and consider using an emoji to grab the eye.
Use product GIFs
If you’ve read our past blog posts, you know that we’re big fans of product GIFs. Emails with GIFs are more likely to be opened; they have a higher conversion rate, too. And creating your own original product GIFs is a unique and snazzy way to show off your goods.
These cute GIFs show Murad’s skincare products sliding in and out of their boxes. The images look like a stop-motion film:
Subject line: Today only! 20% off for ? Boxing Day! ?
Incorporate product GIFs into your Boxing Day email marketing to highlight your products and increase your conversion rate.
Get creative with color
Draw on the power of color to help advertise your Boxing Day sales. Color psychology plays a big role in marketing. Red gets attention fast and orange brings an aspect of friendliness and fun, making this combo used by Milligram the perfect choice for a Boxing Day email. And while the majority of the email is composed of a single image, Milligram adds that same red-orange color elsewhere too — like the standout CTA button and the hyperlinks in the body copy.
Subject line: Boxing Day sale now on!
Add a countdown timer
Countdown timers are an excellent way to push customers to take action for your Boxing Day sale. Not every company takes the trouble to add a countdown timer to its emails. So by doing so, you can stand out. (And, psst — adding countdown timers really isn’t that hard.) This Boxing Day message from Frank And Oak caught our eye: It provides a countdown timer so you know exactly how much time you have left to shop.
Subject line: Ending soon: Boxing Day sale ?
Continue the holiday season
Think of your Boxing Day email marketing as a continuation of the holiday season. That’s what Bodum does here, telling customers not to worry if Santa forgot their wish list — the holiday season isn’t over yet! Using a similar “treat yourself” concept can go a long way in encouraging customers to make a purchase. Bodum also includes a few key products in this email with separate CTA’s for each one — an easy opportunity to retarget customers who have looked at your site but haven’t converted.
Subject line: Bodum Boxing Day sale is on! Up to 70% off
Use a play on words
Boxing Day provides some fun opportunities for a play on words (and emojis, like Murad’s Boxing Day email subject line, above, that included two cardboard box emojis). Dr. Roebucks takes advantage by giving customers the code BOXITUP. When you give your customers a discount code, it’s important to choose something simple and easy to remember. BOXITUP is a great example of a fun discount code that’s more memorable than a string of unrelated numbers and letters. Incorporate a similar play on words into your Boxing Day email marketing this year.
Subject line: BOXING DAY SALE ENDS TODAY
Wrap-up: Boxing Day Email Templates
Ready to get started on your Boxing Day email marketing? Use the BEE email editor to help! With BEE’s user-friendly, drag-and-drop interface and its catalog of 500+ email templates, you don’t have to be a professional graphic designer to create professional marketing emails. Sign up for a free account and start designing today!
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