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Best Black Friday Email Marketing Examples

Beefree team
Beefree team
Nov 3, 2020
Best Black Friday Email Marketing Examples

There’s a lot of money to be made online on Black Friday - over $9 billion, in fact. Email marketing is one of the most lucrative ways to capture those sales. Are your emails good enough to rake in the conversions?If you’re not sure, we’re here to help. As your friendly email marketing experts, we’ve compiled some examples of the best strategies and approaches for Black Friday emails that your customers won’t be able to resist.Check out these examples and the key strategies they use to guide and inspire your Black Friday email marketing campaign.

How to Create a Successful Black Friday Email Campaign

There are many ways people shop on Black Friday. Some are impulse buyers - they just wake up on the day, scroll through their emails or newspaper inserts, and head toward whatever sales they find appealing. But then there are strategizers - those who, for days before the holiday, are compiling their lists of who to buy for this holiday season and gift ideas for each person, along with notes about which retailers have the best sales for those items. When Black Friday arrives, they already know where they’re shopping and what they’re buying, so they can snag all the good stuff before it’s out of stock.This is why Black Friday campaigns (rather than simply sending an email on the day of Black Friday to announce your sale) are so important. These campaigns actually help you with both types of shoppers. They make impulse buyers more aware of your sale so your brand is more likely to come to mind when they’re doing their shopping, and they give strategizers the information they need to plan to shop with you.Black Friday email campaigns can be broken into three categories:

  • Pre-launch emails: to build hype and offer sneak peeks into your sale in advance
  • Sale launch emails: to kick off the sale on the big day
  • Post-launch emails: to keep up the momentum during the sale and continue encouraging more shoppers to join the fun

Each category in your Black Friday campaign serves a different purpose, and each has various techniques and types of emails you can use to make it effective. We’ll break down every category with top strategies you can use, and examples of each one implemented expertly.

Black Friday Pre-Launch Email Examples

The prelaunch before your Black Friday blowout sales should work to intrigue your customer base. You want to showcase products that will be on sale, while being transparent about the discount customers will receive on those products. Include these types of emails in your Black Friday pre-launch sequence:

  • Teaser. Give customers a glimpse of the products you’re promoting for Black Friday.
  • Early access. Let VIP customers in on the sales earlier than the rest. 
  • Save the date. Include a countdown and an exact hour of when certain products will go on sale.

Here are some examples from brands that we love. Check them out to get inspiration for your Black Friday email marketing strategy.

The teaser: Sonos

Sonos gives subscribers a glimpse of what deals are coming. They ask subscribers to make a list and explore their gift guide. The bold CTA button takes readers to a gift guide landing page to check out items they can prepare to buy on Black Friday.Subject line: "Get ready for Black Friday."

Early access: Joe’s Jeans

It’s best to begin sending emails about Black Friday well in advance — as early as a week prior. Start your sale early to stand out, or simply use the time to increase awareness and anticipation. Joe’s Jeans sent this email on the Tuesday before Black Friday. Since subscriber inboxes will be flooded closer to the weekend, starting early is a good way to get out ahead of the flood.Subject line: "Black Friday Begins! Up to 30% off." 

black friday email marketing

Save the date: Frank & Oak 

Whether you’re starting your sale earlier or sticking to a more traditional timeline, give readers a heads-up about what’s coming. It’s a way to drum up excitement and maybe get a better turnout for your promotion. Frank and Oak gives readers the option to schedule their savings with calendar shortcuts. Include a countdown timer in your next email so your subscribers will save the date.Subject line: "Mark your calendar for Black Friday."

Black Friday Sale Launch Email Examples 

In your Black Friday emails that officially launch your sale, it’s crucial to display urgency and excitement. You want customers to pay attention to your Black Friday email above all other businesses, so what you have to offer must be enticing. Run through these types of emails for your Black Friday launch sequence:

  • Announcement. The day is here! Give subscribers a rundown of what your biggest promotions are for Black Friday.
  • Free gift. Offer a free gift when customers spend over a certain amount.

These brands approached their Black Friday sales with these strategies in mind. Try them out for your next campaign.

Announcement: Pact

Before you create your Black Friday sales emails, you need to decide two things: what you’re going to offer and the best method for announcing that method. The clothing company Pact mentioned several discounts in the subject line but focused on the best deal in the body of the email.Subject line: "Doorbusters: $25 hoodies. $5 socks. $15 leggings & more."

black friday sale email example

Free gift: MAC

Mac promotes more spending on Black Friday by offering a full-size gift to customers if they hit a certain amount of money spent. This is a great way to encourage customers to buy more than one product and greatly increase your sales. Make sure to craft a fun CTA in your brand voice and showcase the free gift offer in a clear way.Subject line: "Last Day to Choose Your COMPLIMENTARY Full-Size Gift."

Black Friday Post-Launch Email Examples

The post-launch phase of your Black Friday email marketing campaign is the last chance to catch your audience's attention and bring in more sales. Create a sense of urgency for the existing sale or provide additional money off of products or exclusive offers that customers won’t be able to pass up. For those that haven’t jumped on your Black Friday deals yet, try these emails to give them that extra push:

  • Limited availability. Express that certain deals for specific products are only available for a limited time. 
  • Last chance. Let subscribers know that time is running out and this is their only opportunity to snag those deals. 
  • Extended sale. Surprise subscribers with a sale extension.

Limited availability: Function of Beauty

Inducing FOMO is a great way to get more subscribers to jump on your deals. Function of Beauty leveraged this strategy with creative CTA copy: NO MO’ FOMO. Their persuasive language explains that their deals are only available for a limited time and that other subscribers have already taken advantage of them. This encourages subscribers that haven’t purchased yet, to purchase.Subject line: "ONE MORE DAY! 25% off + the color everyone’s talk about."

black friday sale email example

Last chance: Boll & Branch

Boll & Branch shares with customers that it’s their last chance to get in on the Black Friday sales. They’ve designed their emails around their main selling point (in this case, a 25%-off discount). This is free from clutter and distraction while also pinpointing the urgency and deadline of the deal.Subject line: "Last chance for Black Friday savings!"

black friday email design

Extended Sale 

Is there anything worse than finding out about an amazing sale minutes after it ends? You can save your customers from that feeling and capture more sales by giving them a surprise sale extension. For example, perhaps your Black Friday sale was meant to end at 3 PM; when 3:00 hits, you send out an extended sale email announcing that you’re continuing your sale until 10 PM.

Leesa

Mattress company Leesa sent an email the day after Black Friday, letting customers know they had extended their deal — but that the offer was only available for so long, and their visible timer reinforced that message.Subject line: "Kelly, we’ve EXTENDED our Black Friday offer."

black friday email countdown

Black Friday Email Marketing Strategies and Examples

Now that you have a list of the types of Black Friday emails to include in your Black Friday campaign, how do you make those emails as effective as possible? After all, you have a lot of competition - according to Campaign Monitor, more emails are sent on Black Friday than on any other day of the year. Check out these strategies to catch your customers’ attention and boost your sales.

Starting planning early 

The sooner you start your email strategy game plan, the better. This will give you more time to get creative so your email campaign will stand out amongst the swarm. Depending on how extensive you want your campaign to be, starting your planning in July, August, and even September is a safe bet to be ready for the hype.

Craft a strong subject line

With emails flooding subscriber inboxes on Black Friday, it’s crucial to focus on standing out with attention-grabbing subject lines. A huge chunk of subscribers — about 47% — decide whether or not to open an email based on the subject line alone. Follow these tips to create a subject line that will stand out:

  • Include a deal or coupon, a deadline, or other features of the sale. 
  • Keep it short - most mobile devices only display the first six or seven words of a subject line.
  • Make sure to test beforehand to see what style of messaging initiates a response from subscribers. 
  • Don’t forget the preheader text that immediately follows your subject line. Like the subject line, the preheader serves as a screening tool, so make it enticing.
black friday email subject lines

Keep your message simple

Black Friday is a once-a-year event that’s synonymous with particularly steep discounts and deals. Subscribers want to know your best offers for the day. So don’t dilute your promotion by sending a cluttered email. Logitech uses an attractive design to get across one message: Click to shop Black Friday deals. It’s easy to scan and pleasing to the eye. Show subscribers content that’s specific, relevant, and easy to understand.Subject line: "⏰ Rise and shine – Black Friday exclusives are selling quickly."

marketing email for black friday

Include product images in your design

When people are scrolling through their emails, you want something that stops their thumbs and makes them take notice, and usually, it’s visuals that will do this. Including images of some of the most exciting items in your Black Friday sale will snag readers’ attention and generate interest in the products, whether or not these are items that were originally on their shopping lists. Just make sure to include variety. If you only include images of one or two types of products, customers will think those are the only types of products you’ll have on sale.Take a look at this email from Overstock, for example:

overstock black friday email example

The product images are bright, colorful, and attractive, so it’s easy for customers to see them and think, “Could my home look like that if I picked up the products in this sale?”

Incorporate GIFs

With all the competing emails in your customers’ inboxes, you need to get creative if you want to stand out and be memorable. GIFs can do exactly that. They have all the visual appeal of eye-catching pictures, but they’re more engaging. New York & Company has done this well with a GIF of one of its top Black Friday sale items:

The movement in the ad for puffer jackets is attention-grabbing and shows the product in motion in an attractive way.

Don’t forget about building brand trust 

Brand trust on Black Friday means your audience trusts you to deliver content that’s relevant and valuable. Offer a real deal — one that’s special and different from your other promotions throughout the year. Black Friday doesn’t necessarily need to be about offering 50% off your product. Stay true to your brand’s mission and values, and approach the holiday by thinking of what your audience would most appreciate seeing.For example, Toothbrush company Quip announced a “Brush black, give back” campaign for Black Friday, selling a special type of toothbrush and donating the proceeds to provide dental care for disadvantaged families.Subject line: "Introducing All-Black. Give back this Black Friday."

creative black friday email campaign

This example puts the brand’s modern and impactful mission at the forefront while also giving customers an opportunity to shop for the benefit of a good cause. It’s a refreshing break from the excessive commercialized email customers are seeing, and it improves the brand’s image.

Optimize for mobile

Plenty of online purchases will be made using mobile devices. Plan ahead with a mobile-first approach. Create concise content, clutter-free design (no complex headers and focused messages), tap-friendly navigation, and bulletproof buttons (with appropriate padding), and use images with great ALT text for a fully responsive experience.

Prepare your abandoned cart emails. 

While there’s a large amount of online shopping going down, it’s crucial to note that this will increase the number of abandoned shopping carts among shoppers. They will be comparing prices and bouncing from site to site, trying to find the best deals. Have your creative abandoned cart emails at the ready, and include an extra discount to push them to purchase.

Design your Black Friday emails with Beefree

An optimized Black Friday email sequence is a game-changer for your business. Focus on crafting a strategy first, then use Beefreeto implement the best practices that you’ve gone over in this blog. There’s no coding required here when customizing Black Friday emails to match your brand identity.If you’re simply running out of time to create a whole sequence, choose from our Black Friday email template collection to customize. There are plenty of colorful, animated, and optimized emails to pick from. Don’t miss out on the holiday shopping hype — solidify your Black Friday email marketing strategy right now.Editor’s Note: This post was updated on August 2023 to ensure accuracy and comprehensiveness. 

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black friday cover with a black background

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Is The Beefree HTML Email Builder Right for You?

Discover if the Beefree HTML Email Builder is the perfect fit for your email marketing needs. Dive into our comprehensive review to explore the features, benefits, and suitability of Beefree for businesses of all sizes and skill levels.
Emily Santos
Mar 27, 2024

For many email creators, one of the most daunting challenges is manually writing HTML code or an over-reliance on external support to create HTML emails. Although email has been around since the early 70’s and is one of the best marketing strategies to implement (due to its high ROI and cost-efficiency), email continues to be a specialized skill only acquired by some.

That’s where HTML email builders, such as Beefree, come in. These solutions serve as a saving grace for many who heavily rely on email marketing programs but don’t have the deep HTML expertise, design skills, or resources to hire external support.

Source: https://app.userevidence.com/assets/8083GUYC

Who is Beefree for? 

Beefree is a comprehensive email builder designed for both email novices and seasoned professionals. With its intuitive interface and robust features, Beefree empowers everyone to streamline their email design processes and independently design, customize, and deploy HTML emails and landing pages. 

In short, Beefree is for everyone.

Source: https://app.userevidence.com/assets/4321RSDF

For beginners, Beefree’s drag-and-drop functionality, complemented by our extensive learning resources and design tools, simplifies crafting full email campaigns. No intricate coding knowledge or design expertise is necessary.

For seasoned email professionals, eliminating manual HTML coding reduces errors and enhances productivity, allowing for a greater focus on refining email campaign strategies and fostering innovation. 

Lastly, for Designers who have grown accustomed to outdated and rigid solutions or juggle multiple design and development tools, Beefree’s flexibility is a breath of fresh air. Beefree’s intuitive platform allows for maximum customization of emails and pages to create innovative designs. Additionally, time-saving features such as reusable content blocks and templates help Designers save valuable time, allowing them to focus their creativity on other projects. a

Regardless of skill level, Beefree serves as a catalyst for bringing creative visions to life. Whether you're exploring basic design concepts or pushing the boundaries of innovation, Beefree provides the tools and resources needed to transform ideas into impactful email campaigns.

Source: https://app.userevidence.com/assets/3328ZDBF

The Beefree philosophy: “Start for free. Upgrade as you Grow.” 

At the heart of the Beefree philosophy lies the principle of accessibility and scalability. That is why we have prioritized making our solutions intuitive, easy to learn, and adaptable to anyone. 

Over the years, we’ve ensured that our pricing options reflect that. In 2022, we launched a Free plan. Since then, the addition of the free plan has empowered thousands of users to begin crafting visually stunning campaigns without barriers. 


Following our transition from BEE to Beefree in late 2023, we embarked on a journey to reevaluate our pricing options to better meet the evolving needs of our valued customers.

After many ongoing conversations with you, our community, we found a gap between our offerings from “Team” to “Enterprise.” It became clear that there was a growing demand for a more comprehensive option tailored to the requirements of businesses and organizations that weren’t quite ready for enterprise-level but had outgrown solutions catered to small teams. 

Understanding our users' challenges and aspirations drove us to refine our approach and introduce enhancements that would serve businesses at every stage of their growth journey. 

Today, we’re thrilled to take another significant step as we launch the new Beefree “Business” plan.

We recognize the importance of bridging the gap between our existing plans and ensuring each tier provides you with the necessary features and capabilities to support your diverse needs. As well as, empowering businesses of all sizes to effectively maximize their email marketing and communications efforts.

Which Beefree plan is right for you? 

Here at Beefree, we've carefully crafted our plans with your needs in focus. Each plan is tailored to correspond with different stages of your journey, enabling you to scale your email marketing endeavors as your business flourishes. Each of our plan names resonates with the various phases of your creative exploration:

  • The "Starter" plan: Ideal for beginners and freelancers dipping their toes into email marketing. (Previously known as the “Free” plan).

  • The "Professional" plan: Tailored for small teams to create targeted campaigns and optimize strategies for better results. (Previously known as the “Team” plan).
  • *NEW* The “Business” plan: Geared towards growing businesses and marketing professionals who need a comprehensive solution to streamline their email marketing workflows and collaboration.

  • The “Enterprise” plan: Custom plan for enterprise-level businesses and organizations with extensive email marketing requirements, operations, and high volume.  

Our “start for free, upgrade as you grow” philosophy allows you to choose the option that best aligns with your current goals and budget while offering the freedom to adapt as your business evolves easily.

Starter ($0/free)

Whether you're a freelancer building your portfolio or a small business testing the waters of email marketing, the Starter plan provides all the essential tools and resources necessary to help dip your toes into the world of email marketing without feeling overwhelmed. 

The Starter plan capabilities: Up to 10 designs (emails and pages), 6 monthly exports, and unlimited users with no roles. In addition, you’ll find a wealth of resources at your fingertips to support your journey: 

  • Beefree Academy: To support email beginners on their journey to email design, we offer users a free comprehensive learning guide. The Beefree Academy offers various real-world examples and tutorials to help new Beefree users get the most out of the platform and learn email design best practices and techniques.
  • Free template catalog: Access Beefree’s catalog of pre-designed email and page templates, covering a wide range of industries, occasions, and purposes. This enables beginners to create visually appealing and engaging emails quickly and effortlessly without extensive design expertise.
  • Integration with sending platforms: With the Starter plan, users can connect their Beefree account to the leading sending platforms, allowing for seamless design export. By connecting Beefree with their ESP, users can leverage the full capabilities of both tools to reach their audience effectively and maximize campaign performance.

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Join the thousands of beginners and small businesses already experiencing success with Beefree’s Starter plan.

Professional ($30/month)

Say goodbye to constraints and hello to boundless creativity with the Professional Plan. This plan serves as a dynamic catalyst, propelling small teams into the realm of advanced email marketing strategies with confidence and ease. With more robust brand controls than the Starter plan, the Professional plan allows teams to tailor their email designs to perfectly reflect their brand identity and messaging while saving time.

  • Unlimited design and templates: With no limits on creativity, you have the flexibility to explore endless possibilities and bring your ideas to life with ease. Create unlimited templates and reusable content to speed up email creation.

  • Expanded exporting options: Distribute email campaigns as often as you like with unlimited exporting. Share your messages via your ESP, ZIP file, or download as PDF.

  • Stronger collaboration features: Share ideas, provide feedback, and iterate campaigns together effortlessly. With features like design-specific commenting, user permissions and roles, and version history, staying organized and aligned is effortless. 
  • Dynamic campaigns and analytics: Take your campaigns to the next level with personalized, data-driven strategies. Personalize your emails and pages with dynamic content and track the performance of landing pages designed in Beefree with tracking codes.

Plus, everything in the Starter plan.

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Unleash your creativity, drive engagement, and achieve your business goals with confidence and flair. Start a free trial. No credit card required!

⭐️ NEW ⭐️ Business ($160/month)

If you’re a business gearing up to scale your email marketing processes and campaigns, this plan is for you. The Business plan supports growing teams to optimize their strategies, streamline their workflows, and achieve better results without the complexity of enterprise-level solutions.

With advanced features for seamless collaboration, organization, and team and brand control, the Business plan helps navigate the intricacies of modern email marketing processes. 

A glimpse of what the Business plan offers:

  • Tailored environments (also known as Workspaces): Create personalized and structured areas where your teams can collaborate seamlessly on different campaigns, departments, or projects. Included: 2 free workspaces. 
  • Advanced user controls: Make sure every team member can access the necessary tools and resources for their roles while also protecting sensitive data and preventing unauthorized access. Included: 2 free users + 10 view-only members.  
  • Integrated approval flow: Keep communication and feedback centralized by using an in-app approval workflow, making the approval process efficient and hassle-free. Included: 4 simultaneous “review for approvals” per workspaces. 
  • Increased CDN/monthly data traffic: Ensure your business has the bandwidth and flexibility to handle the growth of your email marketing efforts smoothly. Included: 1TB of monthly CDN usage, 

Plus, everything in the Professional plan.

Ditch manual processes and disjointed workflows—unlock the full potential of your team and watch your email marketing efforts thrive with the Business plan. Start a free trial.

Enterprise (Custom) 

The Enterprise plan is the cornerstone of our offerings, designed for those requiring the utmost in functionality, support, and customization. With unparalleled functionality and customization, this plan serves as a strategic asset for businesses seeking to thrive and succeed in an ever-evolving marketplace.

Whether managing multiple brands, business units, or campaigns, the Enterprise plan provides the flexibility and scalability needed to execute sophisticated, high-volume email marketing campaigns while maintaining control and compliance. Each Enterprise plan is personalized to suit your unique goals and objectives. 

Enterprise plan highlights: 

  • Custom users & workspaces: Set up and organize your teams and projects to best suit your organization's structure and objectives.
  • Premium support: With priority access to support resources and expertise, you can minimize downtime, maximize productivity, and achieve your business objectives with confidence.
  • Dedicated Customer Success Manager: Your customer success manager will work closely with you throughout your onboarding and training process, providing strategic advice, personalized recommendations, and proactive support to ensure your success with Beefree.
  • Advanced security measures: Protect your organization's sensitive data and ensure compliance with our premium security features, such as Okta SSO. 


Plus, everything in the Business plan. 


Interested in learning more about our Enterprise plan? Book a free demo!

Benefits of an HTML email builder 

The benefits of Beefree as your HTML email builder are multifaceted, offering a range of advantages that enhance the efficiency, effectiveness, and visual appeal of email marketing campaigns. Regardless of your chosen plan, you'll enjoy a host of benefits designed to elevate your campaigns and drive results.

  • Increase brand recognition: While many ESP editors are rigid and have design constraints, Beefree allows the freedom to design emails and pages that perfectly align with your campaign’s goals, audience preferences, and brand identity. With features such as layout adjustments, mobile design mode, and dynamic elements, your emails are guaranteed to always fall within the lines of your brand guidelines. 
  • Save time and money: Create professional-looking emails quickly, request feedback, and work simultaneously, reducing the turnaround time for campaign creation and deployment.
  • Guarantee a seamless experience: Reach your audience anywhere on any device. Beefree’s HTML email builder generates responsive designs that adapt seamlessly to various devices and screen sizes. By delivering a consistent and user-friendly experience across devices, you can maximize engagement and drive better results for your email campaigns.
Source: https://app.userevidence.com/assets/4362YWBP

Now, which plan is right for you? 

If you’ve made it this far then the Beefree HTML email builder might be for you ;). Now it’s time to find the perfect plan. 

Explore our plans and pricing page where you'll find a comprehensive breakdown of all of our options and features. Whether you're a newcomer eager to kickstart your email campaigns or a seasoned professional aiming to expand your reach, we're confident that you'll find exactly what you need to achieve your goals.

Embracing our "start for free, upgrade as you grow" philosophy, we offer you the flexibility to adapt and evolve seamlessly as your business progresses. We hope your Beefree journey is filled with opportunities for creativity, collaboration, and growth. 

Happy designing! 

How to Create a High-Converting Email Marketing Campaign

Whether you're a seasoned marketer or just starting out, this guide provides actionable tips and best practices to help you optimize your campaigns and achieve higher conversion rates
Beefree team
Mar 22, 2024

Diving into the world of email marketing? You're in for an exciting ride! Crafting the perfect email campaign is an art, blending strategy, design, and an understanding of human behavior. While that sounds intimidated, fret not.

Whether you're a newbie or a seasoned marketer, this guide is your golden ticket. We'll walk you through the ins and outs of creating email marketing campaigns that not only captivate but also convert. Ready to boost those conversions? Let's get started!

What is an email marketing campaign?

Think of an email marketing campaign as a way to connect with new and existing customers. It is how businesses, big or small, connect with their audience, share valuable content, and encourage their readers to take action. Whether that be to make a purchase, go to a landing page, or simply to engage with the email content.

Benefits of email marketing campaigns

A study by the Data & Marketing Association found that for every $1 spent on email marketing, the average return on investment (ROI) is $42. Not only is email an cost-effective way to market your products and services, but they are great in building lasting connections with your audiences, regardless of which phase in your lifecycle they live in. Here are some benefits of creating email marketing campaigns to nurture your audience:

  • Awareness Stage: Become a familiar face to those who might not know you yet. Introduce your brand, our products or services. This is a great place to set a welcome series once someone subscribed to your list. Email campaigns at this stage help with brand recognition.
  • Consideration Stage: Once your new audience becomes acquainted with your brand, they might start looking to you to help meet their needs. If you're a SaaS platform, this is a great time to send product tutorials or share case studies and testimonials. Campaigns at this stage help to increase traffic to your website and help to nurture your audience to eventually become paying customers! 
  • Decision Stage: Once a subscriber becomes familiar with your product and how exactly you can help them meet their needs, you're a solid contender. This is where email campaigns serve as a way to show why you are a better solution and help differentiate you from the competition. Consider sending exclusive discounts, free demos, or limited-time offers to incentivize action.
  • Retention and Advocacy Stage: Once a subscriber turns into a customer, it's time to build a long time relationship! Send thank you emails to express gratitude for their purchase. Additionally, you can send additional support or resources to enhance their overall experience. Email campaigns in this stage encourage repeat customers and build brand loyalty.

10 Steps to creating an effective email marketing campaign

Embarking on an email marketing journey? Perfect! Crafting a high-converting email marketing campaign might seem daunting, but with the right steps, it's a breeze. Let's walk you through the ten steps of this journey, ensuring you're on the right track from the get-go.

Step 1: Set clear campaign goals

According to the Content Marketing Institute, 62% of the most successful content marketers have a documented strategy, whereas only 16% of the least successful have one. Before you even type out that first email, it's important to know where you're headed. Setting clear, actionable goals for your campaign is the foundation of any successful marketing campaign.

Whether you're aiming to boost lead generation, ramp up sales, or simply engage more with your audience, having a defined goal will guide your strategy and content.

Think of it as your email marketing compass – without it, you might find yourself lost in the vast sea of content possibilities.

Step 2: Select your email marketing campaign type

Once you've set your goals, it's time to plan how to achieve them.

This is where selecting the right type of email campaign comes into play. Your campaign type should align seamlessly with your goals. For instance, if your goal is to welcome new subscribers, an onboarding email series would be your best bet. Take a look at some of these example email campaigns below:

  • Onboarding Emails: Perfect for introducing new subscribers to your brand.
  • Promotional Campaigns: Ideal for showcasing new products, services, or special deals.
  • Re-engagement Emails: Great for reigniting the spark with subscribers who've been a tad inactive.

By aligning your campaign type with your goals, you're setting the stage for a more focused and effective email marketing strategy.

Step 3: Understand your audience

Understanding who you're sending your email campaign to isn't just about knowing their email addresses. Instead, it's about diving deep into the data to identify their preferences, needs, and behaviors. Tailoring your campaigns to resonate with specific audience segments can skyrocket engagement. 

For instance, if you're a clothing brand and notice a group of subscribers frequently shopping for activewear, why not send them a curated campaign on your latest gym gear? By tuning into their interests, you're not just sending emails; you're sending value.

Here are some additional strategies and examples to consider:

  • Segmentation: Divide your email list based on specific criteria like purchase history, location, or engagement level. For a tech store, you might have segments like "Gadget Enthusiasts" or "Home Office Tech Lovers."
  • Personalized Recommendations: If you're a bookstore and notice a subscriber frequently buying mystery novels, send them an email highlighting the latest releases in that genre.
  • Special Offers: For a beauty brand, if a segment of your audience often buys skincare products, offer them an exclusive discount on a new skincare range.
  • Feedback Loops: Send out surveys or feedback forms. If a segment of your audience expresses interest in eco-friendly products, launch a campaign showcasing your sustainable range.
  • Behavioral Triggers: If a subscriber often abandons their cart, send them a personalized reminder with a special offer to complete their purchase.

By truly understanding and catering to the unique interests of your audience segments, you're crafting experiences, building trust, and most importantly, ensuring you stay in the minds of your customers.

Step 4: Plan your email schedule

Flooding your subscribers with daily emails might seem like a good idea at first, but let's be real – no one likes an overstuffed inbox. It's all about finding that sweet spot. By planning out an email schedule, you're ensuring that you pop up in their inbox just enough to be remembered, but not too much that you become that annoying friend.

Now, when plotting out that schedule, put yourself in your subscribers' shoes. Think about their time zones – no one wants a 3 AM email alert. Consider their daily routines – are they morning email checkers or evening readers? And of course, tailor your content to fit the moment. A weekend might be perfect for a leisurely read, while a quick mid-week offer might be more apt for a Tuesday.

Oh, and speaking of tailoring content, those follow-up emails? Pure gold. Imagine your subscriber eyeing a product, adding it to their cart, but then getting distracted. A gentle reminder, like "Hey, you left something behind!", can be the nudge they need to complete the purchase. It's these little touches that can boost your conversion rates sky-high.

Step 5: Consider automation

With email automation tools, you can set up your emails and follow-ups to be sent out at specific times, ensuring you never miss a beat. Beyond just timing, these tools can craft personalized email journeys for each subscriber based on their actions.

Imagine a subscriber browsing through a product but not making a purchase. Automation can swoop in with a tailored email nudging them to revisit. Or if someone just made their first purchase, why not send them a warm welcome email? It's all about ensuring every email feels like it's been handcrafted just for them, based on their actions and preferences.

Step 6: Create attention-grabbing subject lines

Let's face it; we all judge emails by their subject lines. It's the first thing your subscribers see, and it can make or break their decision to open your email. Crafting a compelling subject line is like creating a movie trailer—it should give a hint of what's inside without giving everything away. 

For instance, instead of "Sale on Shoes," how about "Step Up Your Shoe Game: Exclusive Sale Inside!"? A sprinkle of curiosity, a dash of excitement, and you've got yourself a winning subject line.

Here are some tips and tricks to master the art of subject line creation:

  • Use Power Words: Words like "Exclusive," "Limited," or "Unlock" can add a sense of urgency or exclusivity.
  • Ask a Question: "Ready for Summer?" or "Looking for the Perfect Gift?" can engage the reader's mind instantly.
  • Keep it Short and Sweet: With many people checking emails on mobile, a concise subject line ensures your entire message is visible.
  • Personalize: Including the subscriber's name or a recent purchase can make the email feel tailored just for them: "John, Ready for Round Two of Our Bestsellers?"
  • Use Emojis Wisely: A well-placed emoji can make your email stand out, but ensure it aligns with your brand and message.
  • Create a Sense of Mystery: "You Won't Believe What's Inside!" can pique curiosity and drive opens.

And always remember, testing is your best friend. A/B test different subject lines to see what resonates best with your audience. By blending creativity with strategy, your subject lines won't just be read; they'll be remembered.

Step 7: Craft engaging email copy

You've got them to open the email with that killer subject line, now it's showtime! Crafting engaging email copy is all about speaking directly to your audience's needs and interests. Remember our chat about understanding your audience? This is where it pays off. 

If you know your subscribers love eco-friendly products, highlight that in your copy. "Sustainably made, just for you!" or "Eco-chic picks you'll adore!" are just a couple of ways to resonate.

The copy is a perfect dance of information and allure. You copy should tell a story that doesn't just inform but truly captivates and guides your reader through the email with ease.

PRO Tip: Adding language from your customers via testimonial is a perfect way to tell a story and show your readers the value that you offer.

Step 8: Nail Your email design

While words can paint a picture, the design brings it to life. A well-designed email isn't just about looking pretty; it's about creating an experience for your subscribers. Think bold colors, captivating images, and intuitive layouts. For instance, a CTA button that pops or an interactive carousel showcasing your products can elevate the user experience. 

With tools like Beefree, a no-code HTML email builder and a range of templates, you can craft stunning emails in no time at all.

Step 9: Test and optimize

Once you've crafted your emails, it's time to ensure its effectiveness.

By A/B testing different versions of your email, be it the subject line, design, or copy, you can pinpoint what resonates most with your audience. 

Monitor the results, analyze, and optimize for future campaigns. It's all about that continuous cycle of learning and improving. After all, the email marketing world is ever-evolving, and staying ahead of the curve ensures your campaigns remain top-notch.

Imagine you're launching a new product, and you've designed two potential email campaigns to announce it. One email has a subject line that reads, "Introducing Our Latest Innovation!" and the other says, "You Asked, We Listened: Meet Our New Product!" Which one will drive more opens? Which copy will lead to more clicks? 

Start by sending the two versions to a small segment of your audience. Monitor which one gets better engagement. Is it the direct announcement or the one that hints at customer feedback? Once you've gathered enough data, send the winning version to your entire list.

It's not about guessing; it's about making data-driven decisions. By continuously testing and iterating, you ensure that every email you send is optimized for success.

Step 10: Don't stop building your email list

You've got your goals and campaign type down, but who are you sending these emails to? Enter the importance of building a robust email list. Think of it as gathering an audience for your grand performance. A well-curated email list ensures that your content reaches people genuinely interested in what you have to offer. 

A quick tip? Offer value! Whether it's an exclusive discount, a handy e-book, or a sneak peek into upcoming products, give your audience a reason to share their email. Remember, quality over quantity is the name of the game here.

Here are some more actionable tips that you can take to grow your email list:

  • Offer Value: People love perks! Whether it's an exclusive discount, a valuable e-book, or early access to a new product, give them a compelling reason to hit that 'subscribe' button.
  • Engage on Social Media: Use your platforms to promote sign-ups. A captivating post about an upcoming newsletter can pique interest.
  • Host Webinars or Events: These can be a goldmine for collecting emails. Attendees are already interested in your content, making them prime candidates for your list.
  • Leverage Pop-ups on Your Site: But remember, timing is key. Don't bombard visitors the second they land. Instead, consider exit-intent pop-ups or time-based ones.
  • Prioritize Quality Over Quantity: It's tempting to chase big numbers, but a smaller, engaged list is far more valuable than a large, disinterested one.

Building an email list is a continuous journey, but with these tips in your arsenal, you're well on your way to email marketing success.

Create Your Email Marketing Campaign Today With Beefree

If you're ready to make a splash in the email marketing world, focus on creating campaigns that really resonate with your audience. Give them something they'll look forward to receiving, and you'll see the results in your engagement metrics. Each email you send is an opportunity to engage your audience in a meaningful way. It's not just about the words and images you use, but also about the overall experience you create for them.

With Beefree's email builder, crafting those moments has never been easier. Dive in, explore, and watch your campaigns come to life in no time! The best part? It's free.

60 Newsletter Ideas Readers Will Love + Free Email Templates

Discover inspiring newsletter ideas and engagement-boosting topics. Learn how to create memorable newsletter content that resonates with your subscribers.
Beefree team
Mar 15, 2024

Newsletters are more than just digital letters; they're a bridge, connecting brands to their audience in the most personal way. In the vast sea of online content, creating a newsletter that stands out and resonates can be a challenge. 

Dive into this blog, and you'll discover 60 captivating newsletter ideas that readers absolutely adore. Whether you're a seasoned newsletter professional or just starting out, we've got the inspiration to help you craft content that not only informs but also engages and inspires your audience. Let's get started!

Why are newsletters important?

Newsletters are like the unsung heroes of email marketing. Not only do they keep your audience informed and engaged, but they also play a pivotal role in building and nurturing relationships. Think of them as a regular touchpoint, a friendly "hello" that reminds your subscribers of your brand's value. 

From sharing company updates to spotlighting new products, newsletters organize key information in a digestible format, ensuring your audience stays connected and in the loop. In essence, they're a bridge between your brand and its community, fostering trust and loyalty.

What to include in a newsletter

Crafting a newsletter? It's not just about filling space; it's about delivering value. The key is to provide content that resonates with your audience's interests and keeps them eagerly awaiting your next update. 

For instance, if you're focusing on business, perhaps share some behind-the-scenes insights or company milestones. Looking for something light-hearted? Fun trivia or seasonal highlights might be your go-to. From monthly recaps to themed specials and educational deep-dives, the possibilities are vast. 

Dive into this article, and you'll discover a treasure trove of newsletter ideas, whether you're in the mood for business insights, seasonal tidbits, or educational gems.

60 newsletter ideas to elevate your campaigns

So, you're on the hunt for newsletter content ideas that not only captivate but convert? You're in the right place! With a wide range of topics and themes at your fingertips, the challenge isn't about finding content—it's choosing which pieces of content to spotlight. 

Whether you're aiming to inform, entertain, or inspire, the right idea can transform your newsletter from a mere email into a must-read. Dive into these 60 ideas, spanning business insights to themed wonders, and watch as your campaigns soar to new heights. Ready to elevate your email game? Let's dive in!

Interactive newsletter ideas 

When it comes to newsletters, who said business can't mix with fun? Fun newsletters are the sprinkle of joy in your subscriber's inbox, offering a delightful break from the usual. They're not just about entertainment; they're about forging a deeper connection with your audience, showing the lighter side of your brand, and making your emails the ones they genuinely look forward to. Let's explore some ideas that'll infuse your campaigns with a dose of fun!

1. Trivia quizzes

There's something inherently engaging about quizzes. They challenge, entertain, and offer a moment of playful competition. Including trivia quizzes in your newsletter can boost engagement rates and encourage interaction. Plus, they're a fantastic way to highlight product features or company milestones in a fun manner.

We recommend initiating these emails with a direct and inquisitive questions about the topic. Not only does this challenges the recipient's knowledge but also establishes a personal connection, making them feel as if they're part of an exclusive inside joke only they know about.

2. Behind-the-scenes

Let your subscribers in on the backstage magic. Whether it's a sneak peek into your office culture, the making of a product, or a day in the life of your CEO, these glimpses humanize your brand and foster a sense of community.

3. Memes and GIFs galore

Who doesn't love a good meme or GIF? Incorporating these into your newsletters not only adds a touch of humor but also makes your content more relatable and shareable. It's a modern way to comment on current events or industry trends with a light-hearted twist.

4. Customer spotlights

Shine a light on your loyal customers. Share their stories, testimonials, or fun ways they use your product. It's a win-win: you get engaging content, and they get a moment in the spotlight.

Customer spotlight free email template
Access free template: https://beefree.io/template/customer-reviews-product-template

5. Interactive polls

Engage your subscribers by seeking their opinions. Whether it's about a new product feature, industry trends, or just a fun "this or that" choice, polls can drive interaction and provide valuable insights.

Dipping into newsletters like the one below, you'll see a masterclass in sparking customer interaction. Interactive polls not only spark email engagement, but it give your audience a voice, making them feel important and valued by your brand. Additionally, these emails are a goldmine for gathering genuine feedback about your offerings. It's a win-win: your subscribers feel heard, and you gain priceless insights. Talk about a conversation starter!

free email template with interactive poll
Access template: https://beefree.io/template/small-business-survey

6. Themed playlists

Music connects people. Share themed playlists related to your industry, season, or just for fun. It's a way to set the mood and offer something extra to your subscribers.

free email template with playlist
Access template: https://beefree.io/template/start-new-year-with-your-favorite-playlist

7. DIY tips and hacks

Everyone loves a good hack. Share DIY tips related to your products or industry. It's not just informative but also showcases the versatility of what you offer.

8. Jokes and puns

A little humor goes a long way. Share industry-specific jokes or puns that resonate with your audience. It's a simple way to bring a smile to your subscribers' faces while building a bond and brand recognition! If you want to go beyond using funny email copy, consider offering a pun-y sale to go along with the joke. Now that's how you serve up a memorable newsletter!

9. Virtual scavenger hunts

Engage your subscribers with a virtual scavenger hunt. Hide clues in your website or social media channels and let them embark on a digital adventure. It's interactive and can be a unique way to highlight features or products.

10. Caption contests

Challenge your subscribers' creativity with a caption contest. Share an intriguing image and ask them to come up with a witty or humorous caption. It's interactive, fun, and can lead to some hilarious results. These types of newsletter ignite a two-way conversation between your brand and customers. By weaving in a playful caption contest, you're not only keeping subscribers engaged, turning passive readers into active participants. 

Business newsletter ideas

Navigating the business world requires a blend of strategy, insight, and communication. Business newsletters serve as a bridge, connecting your brand with clients, stakeholders, and employees. They're not just about sharing updates; they're about showcasing your brand's journey, achievements, and vision. 

Whether you're celebrating milestones, introducing new initiatives, or sharing industry insights, these newsletters position your brand as a thought leader. Let's explore some ideas that'll infuse your campaigns with professionalism and purpose.

11. Company milestones

Celebrating achievements, big or small, fosters a sense of pride and community. Sharing these moments in your newsletter not only keeps your audience informed but also builds trust and showcases growth.

company report email newsletter
Access template: https://beefree.io/template/agency-growth-report

12. Employee spotlights

Your team is the backbone of your business. Highlighting their stories, achievements, or unique skills humanizes your brand and showcases the talent behind the scenes.

This employee spotlight newsletter is a stellar example of how businesses can really humanize their brand. By highlighting new employees and their roles, they are setting the tone for collaboration and building a company culture of acknowledgment. It's not just about showcasing numbers and achievements; it's about celebrating the individual and showing that there's a genuine people behind the impressive work they will go on to do. This not only fosters a sense of community and camaraderie within the company but also strengthens trust and connection across teams.

human resource email templates
Access template: beefree.io/template/see-you-tomorrow

13. Case studies

Showcase real-world applications of your products or services. Case studies provide tangible proof of your brand's impact and can drive conversions.

14. Upcoming events

Whether it's a webinar, product launch, or networking event, keep your audience in the loop. It drives engagement and offers opportunities for face-to-face interactions.

free webinar email template
Access template: https://beefree.io/template/agency-webinar-announcement-email

15. Industry trends

Stay ahead of the curve by sharing the latest industry trends and insights. It positions your brand as a knowledgeable player and provides value to your subscribers. The following template showcases the most recent Color of The Year as it relates to this fashion brand.

Access template: https://beefree.io/template/how-to-wear-the-color-of-the-year

16. Product updates

Keep your subscribers informed about the latest features, improvements, or launches. It's a way to drive excitement and showcase continuous innovation.

Access template: https://beefree.io/template/color-of-the-year-collection

17. Testimonials and reviews

Word of mouth is powerful. Share genuine testimonials or reviews to build trust and showcase the positive impact of your brand.

By spotlighting endorsements from customer who know the ins and outs of your offer, you can brilliantly broadcast the wide-reaching wonders of your product. Pair each testimonial with a candid snapshot to add an additional a personal touch, making the brand feel less like a distant entity and more like a trusted friend sharing success stories.

18. Business tips and advice

Share valuable advice or tips related to your industry. It positions your brand as a helpful resource and can drive engagement.

19. Expert interviews

Bring in industry experts for interviews or guest posts. It provides fresh perspectives and boosts your newsletter's credibility.

20. CSR initiatives

Showcase your brand's commitment to social responsibility. Sharing CSR initiatives resonates with ethically-minded subscribers and highlights your brand's values.

Monthly newsletter ideas 

Consistency is key in communication, and monthly newsletters are the embodiment of that principle. Serving as a regular touchpoint, they offer a curated snapshot of the past month's highlights, ensuring your audience stays informed and engaged. Whether you're recapping events, sharing insights, or previewing what's on the horizon, monthly newsletters are a reliable way to maintain a steady connection with your subscribers. Let's delve into some ideas that'll make your monthly updates eagerly anticipated.

21. Monthly recaps

Think of monthly recaps as your brand's highlight reel, capturing all the noteworthy moments, wins, and stories from the past 30 days. It's like giving your subscribers a VIP pass, ensuring they're always in the loop and never miss a beat. Picture this: a vibrant timeline dotted with key events, achievements, and news, making your subscribers feel like they've been right there with you every step of the way. 

22. Featured blog posts

Highlight the top-performing or most insightful blog posts from the past month. It drives traffic to your website and offers added value to your readers.

23. Customer of the month

Celebrate a loyal customer by sharing their story or experience with your brand. It fosters community and showcases real-world brand interactions.

24. Monthly poll results

If you run regular polls or surveys, share the results. It's a way to show subscribers that their opinions matter and provide insights into popular opinions or trends.

25. Upcoming promotions

Give your subscribers a heads-up about any special deals, discounts, or promotions coming up in the next month. It builds anticipation and can drive sales.

26. Spotlight on success stories

Dive into the transformative journeys of your customers or clients. Each month, highlight a success story that showcases the real-world impact of your product or service. Share challenges faced, solutions provided, and the outcomes achieved.

27. Monthly challenges

Engage your subscribers with a fun challenge or goal for the upcoming month. It can be related to your product, industry trends, or just for fun.

28. Voices from the community

Dive into the conversations happening around your brand. Each month, curate a mix of shout-outs, stories, and feedback from your community, whether it's on social media, forums, or direct messages. It's a way to show you're listening and value every voice.

free email templates to highlight communities
Access template: https://beefree.io/template/black-history-month-support-your-local-artist

29. Sneak peeks

Offer a glimpse into any upcoming product launches, events, or initiatives. It builds excitement and keeps your audience in the loop.

30. A personal note

Add a personal touch by including a note from the CEO or a team leader. It humanizes the brand and fosters a deeper connection with the audience.

Seasonal newsletter ideas 

As the seasons change, so do the interests and needs of your audience. Seasonal newsletters tap into the current mood, offering content that's timely, relevant, and resonates with the spirit of the season. Whether it's the festive cheer of the holidays, the rejuvenation of spring, or the warmth of summer, these newsletters capture the essence of the moment. Let's dive into some ideas that'll make your seasonal newsletters a breath of fresh air in any inbox.

31. Holiday gift guides

During the festive season, everyone's on the lookout for the perfect gift. Curate a list of top products or services that make for great presents, tailored to your audience's preferences.

free email template for seasonal gift guide
Access template: https://beefree.io/template/christmas-gift-guide

32. Seasonal recipes

Share recipes that highlight the flavors of the season. Whether it's a summer smoothie or a winter stew, it's a tasty way to engage your subscribers.

free email templates for recipies
Access template: https://beefree.io/template/celebrate-carbonara-day

33. Seasonal DIY projects

Engage the crafty side of your subscribers with DIY projects that align with the current season. It's a fun and interactive way to celebrate the time of year.

34. Seasonal discounts and promotions

Offer special deals or promotions that celebrate the season. It's a timely incentive that can drive sales and engagement.

35. Event recaps

If your brand hosts or attends seasonal events, share a recap with highlights, photos, and key takeaways.

36. Seasonal trends

Highlight trends or popular items for the upcoming season. It keeps your subscribers in the know and positions your brand as a trendsetter.

37. Fundraising initiatives

During seasons of giving, showcase any charitable initiatives or partnerships your brand is involved in. It resonates with the spirit of the season and highlights your brand's values.

free emails for fundraising
Access template: https://beefree.io/template/donate-today

38. Seasonal challenges

Engage your subscribers with challenges that align with the season, whether it's a winter fitness challenge or a spring cleaning spree.

39. Decor and styling tips

Share tips on how to style clothes, homes, offices, or events in line with the season's theme. It's a creative way to immerse in the seasonal vibe.

Style guide free template
Access template: https://beefree.io/template/add-color-of-the-year-to-style

40. A personal seasonal note

Add a personal touch with a note reflecting on the season, sharing personal stories, or looking forward to upcoming events.

Themed newsletter ideas 

Themes can be the creative spark that ignites interest in your newsletters. They offer a cohesive narrative, making your content more engaging and memorable. Whether it's celebrating a global event, tapping into pop culture, or exploring a specific topic in-depth, themed newsletters stand out in an inbox and offer a fresh perspective. Let's explore some ideas that'll give your newsletters that thematic flair.

41. Cultural celebrations

Celebrate global events or cultural festivals, showcasing diversity and inclusivity. It's a way to educate and engage subscribers about different traditions and customs.

free holiday email templates
Access template: https://beefree.io/template/guide-to-celebrating-chinese-new-year

42. Pop culture moments

Tap into trending pop culture moments, whether it's a hit TV show, a viral meme, or a blockbuster movie. It makes your content timely and relatable.

43. Historical throwbacks

Take a trip down memory lane by highlighting significant historical events or milestones related to your industry or brand.

44. Eco-friendly focus

Dedicate a newsletter to sustainability and eco-friendly practices. It's a way to showcase your brand's commitment to the environment and offer green tips.

earth day email newsletter template
Access template: https://beefree.io/template/promote-sustainability

45. Tech and innovations

Highlight the latest tech trends, innovations, or gadgets related to your industry. It positions your brand as forward-thinking and in-the-know.

46. Book or movie recommendations

Share curated lists of books or movies related to your industry, season, or any theme. It offers added value and positions your brand as a curator of good content.

47. Art and creativity

Celebrate the world of art, design, and creativity. Showcase artists, design trends, or creative projects that inspire.

48. Travel and exploration

Take your subscribers on a virtual journey, exploring destinations, cultures, or travel tips. It's a way to inspire wanderlust and share unique experiences.

travel newsletter template
Access template: https://beefree.io/template/leap-year-adventure

49. Health and wellness

Focus on well-being, sharing health tips, recipes, or fitness challenges. It's a way to promote a balanced lifestyle and offer valuable advice.

50. Hobby and passion projects

Highlight hobbies or passion projects, encouraging subscribers to explore new interests or dive deeper into existing ones.

Educational newsletter ideas 

Knowledge is power, and educational newsletters are the torchbearers of that power. They serve as a platform to enlighten, inform, and provide value to your subscribers. Whether you're breaking down complex topics, sharing industry insights, or offering tutorials, these newsletters position your brand as a trusted educator. Let's explore some ideas that'll make your newsletters a treasure trove of knowledge.

51. Industry deep dives

Offer in-depth analysis or insights into specific industry topics, trends, or challenges. It establishes your brand as an authority and provides valuable content to your subscribers.

52. How-to guides and tutorials

Break down processes or tasks with step-by-step guides. It's a practical way to offer hands-on knowledge and assist subscribers in mastering new skills.

free email template for how-to newsletters
Access template: https://beefree.io/template/get-started

53. FAQ sessions

Address common questions or misconceptions related to your industry or product. It's a way to clarify doubts and offer direct value.

54. Webinar recaps

If you host webinars or online sessions, share key takeaways, highlights, or recordings. It extends the reach of your content and offers a recap for attendees.

55. Research and studies

Share the latest research, studies, or surveys related to your industry. It keeps your subscribers updated and offers data-driven insights.

56. Guest expert columns

Invite industry experts or thought leaders to contribute to your newsletter. It offers fresh perspectives and boosts the credibility of your content.

57. Book summaries or reviews

Offer summaries or reviews of influential books related to your industry. It's a way to promote continuous learning and offer reading recommendations.

email templates for publishers

58. Interactive quizzes

Test your subscribers' knowledge with interactive quizzes related to your industry or recent content. It's engaging and offers a fun learning experience.

59. Resource roundups

Curate a list of valuable resources, tools, or articles that can benefit your subscribers. It's a way to offer added value and save them research time.

60. Learning challenges

Encourage continuous learning by introducing monthly or weekly learning challenges. It can be related to a skill, topic, or habit.

Bring your newsletter ideas to life with Beefree

We've journeyed through a galaxy of ideas for a newsletter, from the fun-filled to the educational, and from the seasonal to the thematic. But, as we all know, even the most captivating content needs a stellar design to truly shine. That's where Beefree steps in. With Beefree’s intuitive email editor, you can effortlessly pair your top-notch content with equally impressive designs, ensuring your newsletters aren't just read, but remembered.

Whether you're crafting a monthly recap or diving deep into industry insights, Beefree ensures your vision translates perfectly into the inbox. With customizable templates, user-friendly tools, and a plethora of design options, you're equipped to create newsletters that resonate, engage, and inspire.

Ready to elevate your newsletter topic game? Dive into Beefree for a world of design possibilities. Get started with a free account and let's make your next newsletter one readers will love! 

Is The Beefree HTML Email Builder Right for You?

Discover if the Beefree HTML Email Builder is the perfect fit for your email marketing needs. Dive into our comprehensive review to explore the features, benefits, and suitability of Beefree for businesses of all sizes and skill levels.
Emily Santos
Emily Santos
27 Mar
2024

For many email creators, one of the most daunting challenges is manually writing HTML code or an over-reliance on external support to create HTML emails. Although email has been around since the early 70’s and is one of the best marketing strategies to implement (due to its high ROI and cost-efficiency), email continues to be a specialized skill only acquired by some.

That’s where HTML email builders, such as Beefree, come in. These solutions serve as a saving grace for many who heavily rely on email marketing programs but don’t have the deep HTML expertise, design skills, or resources to hire external support.

Source: https://app.userevidence.com/assets/8083GUYC

Who is Beefree for? 

Beefree is a comprehensive email builder designed for both email novices and seasoned professionals. With its intuitive interface and robust features, Beefree empowers everyone to streamline their email design processes and independently design, customize, and deploy HTML emails and landing pages. 

In short, Beefree is for everyone.

Source: https://app.userevidence.com/assets/4321RSDF

For beginners, Beefree’s drag-and-drop functionality, complemented by our extensive learning resources and design tools, simplifies crafting full email campaigns. No intricate coding knowledge or design expertise is necessary.

For seasoned email professionals, eliminating manual HTML coding reduces errors and enhances productivity, allowing for a greater focus on refining email campaign strategies and fostering innovation. 

Lastly, for Designers who have grown accustomed to outdated and rigid solutions or juggle multiple design and development tools, Beefree’s flexibility is a breath of fresh air. Beefree’s intuitive platform allows for maximum customization of emails and pages to create innovative designs. Additionally, time-saving features such as reusable content blocks and templates help Designers save valuable time, allowing them to focus their creativity on other projects. a

Regardless of skill level, Beefree serves as a catalyst for bringing creative visions to life. Whether you're exploring basic design concepts or pushing the boundaries of innovation, Beefree provides the tools and resources needed to transform ideas into impactful email campaigns.

Source: https://app.userevidence.com/assets/3328ZDBF

The Beefree philosophy: “Start for free. Upgrade as you Grow.” 

At the heart of the Beefree philosophy lies the principle of accessibility and scalability. That is why we have prioritized making our solutions intuitive, easy to learn, and adaptable to anyone. 

Over the years, we’ve ensured that our pricing options reflect that. In 2022, we launched a Free plan. Since then, the addition of the free plan has empowered thousands of users to begin crafting visually stunning campaigns without barriers. 


Following our transition from BEE to Beefree in late 2023, we embarked on a journey to reevaluate our pricing options to better meet the evolving needs of our valued customers.

After many ongoing conversations with you, our community, we found a gap between our offerings from “Team” to “Enterprise.” It became clear that there was a growing demand for a more comprehensive option tailored to the requirements of businesses and organizations that weren’t quite ready for enterprise-level but had outgrown solutions catered to small teams. 

Understanding our users' challenges and aspirations drove us to refine our approach and introduce enhancements that would serve businesses at every stage of their growth journey. 

Today, we’re thrilled to take another significant step as we launch the new Beefree “Business” plan.

We recognize the importance of bridging the gap between our existing plans and ensuring each tier provides you with the necessary features and capabilities to support your diverse needs. As well as, empowering businesses of all sizes to effectively maximize their email marketing and communications efforts.

Which Beefree plan is right for you? 

Here at Beefree, we've carefully crafted our plans with your needs in focus. Each plan is tailored to correspond with different stages of your journey, enabling you to scale your email marketing endeavors as your business flourishes. Each of our plan names resonates with the various phases of your creative exploration:

  • The "Starter" plan: Ideal for beginners and freelancers dipping their toes into email marketing. (Previously known as the “Free” plan).

  • The "Professional" plan: Tailored for small teams to create targeted campaigns and optimize strategies for better results. (Previously known as the “Team” plan).
  • *NEW* The “Business” plan: Geared towards growing businesses and marketing professionals who need a comprehensive solution to streamline their email marketing workflows and collaboration.

  • The “Enterprise” plan: Custom plan for enterprise-level businesses and organizations with extensive email marketing requirements, operations, and high volume.  

Our “start for free, upgrade as you grow” philosophy allows you to choose the option that best aligns with your current goals and budget while offering the freedom to adapt as your business evolves easily.

Starter ($0/free)

Whether you're a freelancer building your portfolio or a small business testing the waters of email marketing, the Starter plan provides all the essential tools and resources necessary to help dip your toes into the world of email marketing without feeling overwhelmed. 

The Starter plan capabilities: Up to 10 designs (emails and pages), 6 monthly exports, and unlimited users with no roles. In addition, you’ll find a wealth of resources at your fingertips to support your journey: 

  • Beefree Academy: To support email beginners on their journey to email design, we offer users a free comprehensive learning guide. The Beefree Academy offers various real-world examples and tutorials to help new Beefree users get the most out of the platform and learn email design best practices and techniques.
  • Free template catalog: Access Beefree’s catalog of pre-designed email and page templates, covering a wide range of industries, occasions, and purposes. This enables beginners to create visually appealing and engaging emails quickly and effortlessly without extensive design expertise.
  • Integration with sending platforms: With the Starter plan, users can connect their Beefree account to the leading sending platforms, allowing for seamless design export. By connecting Beefree with their ESP, users can leverage the full capabilities of both tools to reach their audience effectively and maximize campaign performance.

Source: https://app.userevidence.com/assets/7608OHWM

Join the thousands of beginners and small businesses already experiencing success with Beefree’s Starter plan.

Professional ($30/month)

Say goodbye to constraints and hello to boundless creativity with the Professional Plan. This plan serves as a dynamic catalyst, propelling small teams into the realm of advanced email marketing strategies with confidence and ease. With more robust brand controls than the Starter plan, the Professional plan allows teams to tailor their email designs to perfectly reflect their brand identity and messaging while saving time.

  • Unlimited design and templates: With no limits on creativity, you have the flexibility to explore endless possibilities and bring your ideas to life with ease. Create unlimited templates and reusable content to speed up email creation.

  • Expanded exporting options: Distribute email campaigns as often as you like with unlimited exporting. Share your messages via your ESP, ZIP file, or download as PDF.

  • Stronger collaboration features: Share ideas, provide feedback, and iterate campaigns together effortlessly. With features like design-specific commenting, user permissions and roles, and version history, staying organized and aligned is effortless. 
  • Dynamic campaigns and analytics: Take your campaigns to the next level with personalized, data-driven strategies. Personalize your emails and pages with dynamic content and track the performance of landing pages designed in Beefree with tracking codes.

Plus, everything in the Starter plan.

Source: https://app.userevidence.com/assets/2487SAUG

Unleash your creativity, drive engagement, and achieve your business goals with confidence and flair. Start a free trial. No credit card required!

⭐️ NEW ⭐️ Business ($160/month)

If you’re a business gearing up to scale your email marketing processes and campaigns, this plan is for you. The Business plan supports growing teams to optimize their strategies, streamline their workflows, and achieve better results without the complexity of enterprise-level solutions.

With advanced features for seamless collaboration, organization, and team and brand control, the Business plan helps navigate the intricacies of modern email marketing processes. 

A glimpse of what the Business plan offers:

  • Tailored environments (also known as Workspaces): Create personalized and structured areas where your teams can collaborate seamlessly on different campaigns, departments, or projects. Included: 2 free workspaces. 
  • Advanced user controls: Make sure every team member can access the necessary tools and resources for their roles while also protecting sensitive data and preventing unauthorized access. Included: 2 free users + 10 view-only members.  
  • Integrated approval flow: Keep communication and feedback centralized by using an in-app approval workflow, making the approval process efficient and hassle-free. Included: 4 simultaneous “review for approvals” per workspaces. 
  • Increased CDN/monthly data traffic: Ensure your business has the bandwidth and flexibility to handle the growth of your email marketing efforts smoothly. Included: 1TB of monthly CDN usage, 

Plus, everything in the Professional plan.

Ditch manual processes and disjointed workflows—unlock the full potential of your team and watch your email marketing efforts thrive with the Business plan. Start a free trial.

Enterprise (Custom) 

The Enterprise plan is the cornerstone of our offerings, designed for those requiring the utmost in functionality, support, and customization. With unparalleled functionality and customization, this plan serves as a strategic asset for businesses seeking to thrive and succeed in an ever-evolving marketplace.

Whether managing multiple brands, business units, or campaigns, the Enterprise plan provides the flexibility and scalability needed to execute sophisticated, high-volume email marketing campaigns while maintaining control and compliance. Each Enterprise plan is personalized to suit your unique goals and objectives. 

Enterprise plan highlights: 

  • Custom users & workspaces: Set up and organize your teams and projects to best suit your organization's structure and objectives.
  • Premium support: With priority access to support resources and expertise, you can minimize downtime, maximize productivity, and achieve your business objectives with confidence.
  • Dedicated Customer Success Manager: Your customer success manager will work closely with you throughout your onboarding and training process, providing strategic advice, personalized recommendations, and proactive support to ensure your success with Beefree.
  • Advanced security measures: Protect your organization's sensitive data and ensure compliance with our premium security features, such as Okta SSO. 


Plus, everything in the Business plan. 


Interested in learning more about our Enterprise plan? Book a free demo!

Benefits of an HTML email builder 

The benefits of Beefree as your HTML email builder are multifaceted, offering a range of advantages that enhance the efficiency, effectiveness, and visual appeal of email marketing campaigns. Regardless of your chosen plan, you'll enjoy a host of benefits designed to elevate your campaigns and drive results.

  • Increase brand recognition: While many ESP editors are rigid and have design constraints, Beefree allows the freedom to design emails and pages that perfectly align with your campaign’s goals, audience preferences, and brand identity. With features such as layout adjustments, mobile design mode, and dynamic elements, your emails are guaranteed to always fall within the lines of your brand guidelines. 
  • Save time and money: Create professional-looking emails quickly, request feedback, and work simultaneously, reducing the turnaround time for campaign creation and deployment.
  • Guarantee a seamless experience: Reach your audience anywhere on any device. Beefree’s HTML email builder generates responsive designs that adapt seamlessly to various devices and screen sizes. By delivering a consistent and user-friendly experience across devices, you can maximize engagement and drive better results for your email campaigns.
Source: https://app.userevidence.com/assets/4362YWBP

Now, which plan is right for you? 

If you’ve made it this far then the Beefree HTML email builder might be for you ;). Now it’s time to find the perfect plan. 

Explore our plans and pricing page where you'll find a comprehensive breakdown of all of our options and features. Whether you're a newcomer eager to kickstart your email campaigns or a seasoned professional aiming to expand your reach, we're confident that you'll find exactly what you need to achieve your goals.

Embracing our "start for free, upgrade as you grow" philosophy, we offer you the flexibility to adapt and evolve seamlessly as your business progresses. We hope your Beefree journey is filled with opportunities for creativity, collaboration, and growth. 

Happy designing! 

How to Create a High-Converting Email Marketing Campaign

Whether you're a seasoned marketer or just starting out, this guide provides actionable tips and best practices to help you optimize your campaigns and achieve higher conversion rates
Beefree team
Beefree team
22 Mar
2024

Diving into the world of email marketing? You're in for an exciting ride! Crafting the perfect email campaign is an art, blending strategy, design, and an understanding of human behavior. While that sounds intimidated, fret not.

Whether you're a newbie or a seasoned marketer, this guide is your golden ticket. We'll walk you through the ins and outs of creating email marketing campaigns that not only captivate but also convert. Ready to boost those conversions? Let's get started!

What is an email marketing campaign?

Think of an email marketing campaign as a way to connect with new and existing customers. It is how businesses, big or small, connect with their audience, share valuable content, and encourage their readers to take action. Whether that be to make a purchase, go to a landing page, or simply to engage with the email content.

Benefits of email marketing campaigns

A study by the Data & Marketing Association found that for every $1 spent on email marketing, the average return on investment (ROI) is $42. Not only is email an cost-effective way to market your products and services, but they are great in building lasting connections with your audiences, regardless of which phase in your lifecycle they live in. Here are some benefits of creating email marketing campaigns to nurture your audience:

  • Awareness Stage: Become a familiar face to those who might not know you yet. Introduce your brand, our products or services. This is a great place to set a welcome series once someone subscribed to your list. Email campaigns at this stage help with brand recognition.
  • Consideration Stage: Once your new audience becomes acquainted with your brand, they might start looking to you to help meet their needs. If you're a SaaS platform, this is a great time to send product tutorials or share case studies and testimonials. Campaigns at this stage help to increase traffic to your website and help to nurture your audience to eventually become paying customers! 
  • Decision Stage: Once a subscriber becomes familiar with your product and how exactly you can help them meet their needs, you're a solid contender. This is where email campaigns serve as a way to show why you are a better solution and help differentiate you from the competition. Consider sending exclusive discounts, free demos, or limited-time offers to incentivize action.
  • Retention and Advocacy Stage: Once a subscriber turns into a customer, it's time to build a long time relationship! Send thank you emails to express gratitude for their purchase. Additionally, you can send additional support or resources to enhance their overall experience. Email campaigns in this stage encourage repeat customers and build brand loyalty.

10 Steps to creating an effective email marketing campaign

Embarking on an email marketing journey? Perfect! Crafting a high-converting email marketing campaign might seem daunting, but with the right steps, it's a breeze. Let's walk you through the ten steps of this journey, ensuring you're on the right track from the get-go.

Step 1: Set clear campaign goals

According to the Content Marketing Institute, 62% of the most successful content marketers have a documented strategy, whereas only 16% of the least successful have one. Before you even type out that first email, it's important to know where you're headed. Setting clear, actionable goals for your campaign is the foundation of any successful marketing campaign.

Whether you're aiming to boost lead generation, ramp up sales, or simply engage more with your audience, having a defined goal will guide your strategy and content.

Think of it as your email marketing compass – without it, you might find yourself lost in the vast sea of content possibilities.

Step 2: Select your email marketing campaign type

Once you've set your goals, it's time to plan how to achieve them.

This is where selecting the right type of email campaign comes into play. Your campaign type should align seamlessly with your goals. For instance, if your goal is to welcome new subscribers, an onboarding email series would be your best bet. Take a look at some of these example email campaigns below:

  • Onboarding Emails: Perfect for introducing new subscribers to your brand.
  • Promotional Campaigns: Ideal for showcasing new products, services, or special deals.
  • Re-engagement Emails: Great for reigniting the spark with subscribers who've been a tad inactive.

By aligning your campaign type with your goals, you're setting the stage for a more focused and effective email marketing strategy.

Step 3: Understand your audience

Understanding who you're sending your email campaign to isn't just about knowing their email addresses. Instead, it's about diving deep into the data to identify their preferences, needs, and behaviors. Tailoring your campaigns to resonate with specific audience segments can skyrocket engagement. 

For instance, if you're a clothing brand and notice a group of subscribers frequently shopping for activewear, why not send them a curated campaign on your latest gym gear? By tuning into their interests, you're not just sending emails; you're sending value.

Here are some additional strategies and examples to consider:

  • Segmentation: Divide your email list based on specific criteria like purchase history, location, or engagement level. For a tech store, you might have segments like "Gadget Enthusiasts" or "Home Office Tech Lovers."
  • Personalized Recommendations: If you're a bookstore and notice a subscriber frequently buying mystery novels, send them an email highlighting the latest releases in that genre.
  • Special Offers: For a beauty brand, if a segment of your audience often buys skincare products, offer them an exclusive discount on a new skincare range.
  • Feedback Loops: Send out surveys or feedback forms. If a segment of your audience expresses interest in eco-friendly products, launch a campaign showcasing your sustainable range.
  • Behavioral Triggers: If a subscriber often abandons their cart, send them a personalized reminder with a special offer to complete their purchase.

By truly understanding and catering to the unique interests of your audience segments, you're crafting experiences, building trust, and most importantly, ensuring you stay in the minds of your customers.

Step 4: Plan your email schedule

Flooding your subscribers with daily emails might seem like a good idea at first, but let's be real – no one likes an overstuffed inbox. It's all about finding that sweet spot. By planning out an email schedule, you're ensuring that you pop up in their inbox just enough to be remembered, but not too much that you become that annoying friend.

Now, when plotting out that schedule, put yourself in your subscribers' shoes. Think about their time zones – no one wants a 3 AM email alert. Consider their daily routines – are they morning email checkers or evening readers? And of course, tailor your content to fit the moment. A weekend might be perfect for a leisurely read, while a quick mid-week offer might be more apt for a Tuesday.

Oh, and speaking of tailoring content, those follow-up emails? Pure gold. Imagine your subscriber eyeing a product, adding it to their cart, but then getting distracted. A gentle reminder, like "Hey, you left something behind!", can be the nudge they need to complete the purchase. It's these little touches that can boost your conversion rates sky-high.

Step 5: Consider automation

With email automation tools, you can set up your emails and follow-ups to be sent out at specific times, ensuring you never miss a beat. Beyond just timing, these tools can craft personalized email journeys for each subscriber based on their actions.

Imagine a subscriber browsing through a product but not making a purchase. Automation can swoop in with a tailored email nudging them to revisit. Or if someone just made their first purchase, why not send them a warm welcome email? It's all about ensuring every email feels like it's been handcrafted just for them, based on their actions and preferences.

Step 6: Create attention-grabbing subject lines

Let's face it; we all judge emails by their subject lines. It's the first thing your subscribers see, and it can make or break their decision to open your email. Crafting a compelling subject line is like creating a movie trailer—it should give a hint of what's inside without giving everything away. 

For instance, instead of "Sale on Shoes," how about "Step Up Your Shoe Game: Exclusive Sale Inside!"? A sprinkle of curiosity, a dash of excitement, and you've got yourself a winning subject line.

Here are some tips and tricks to master the art of subject line creation:

  • Use Power Words: Words like "Exclusive," "Limited," or "Unlock" can add a sense of urgency or exclusivity.
  • Ask a Question: "Ready for Summer?" or "Looking for the Perfect Gift?" can engage the reader's mind instantly.
  • Keep it Short and Sweet: With many people checking emails on mobile, a concise subject line ensures your entire message is visible.
  • Personalize: Including the subscriber's name or a recent purchase can make the email feel tailored just for them: "John, Ready for Round Two of Our Bestsellers?"
  • Use Emojis Wisely: A well-placed emoji can make your email stand out, but ensure it aligns with your brand and message.
  • Create a Sense of Mystery: "You Won't Believe What's Inside!" can pique curiosity and drive opens.

And always remember, testing is your best friend. A/B test different subject lines to see what resonates best with your audience. By blending creativity with strategy, your subject lines won't just be read; they'll be remembered.

Step 7: Craft engaging email copy

You've got them to open the email with that killer subject line, now it's showtime! Crafting engaging email copy is all about speaking directly to your audience's needs and interests. Remember our chat about understanding your audience? This is where it pays off. 

If you know your subscribers love eco-friendly products, highlight that in your copy. "Sustainably made, just for you!" or "Eco-chic picks you'll adore!" are just a couple of ways to resonate.

The copy is a perfect dance of information and allure. You copy should tell a story that doesn't just inform but truly captivates and guides your reader through the email with ease.

PRO Tip: Adding language from your customers via testimonial is a perfect way to tell a story and show your readers the value that you offer.

Step 8: Nail Your email design

While words can paint a picture, the design brings it to life. A well-designed email isn't just about looking pretty; it's about creating an experience for your subscribers. Think bold colors, captivating images, and intuitive layouts. For instance, a CTA button that pops or an interactive carousel showcasing your products can elevate the user experience. 

With tools like Beefree, a no-code HTML email builder and a range of templates, you can craft stunning emails in no time at all.

Step 9: Test and optimize

Once you've crafted your emails, it's time to ensure its effectiveness.

By A/B testing different versions of your email, be it the subject line, design, or copy, you can pinpoint what resonates most with your audience. 

Monitor the results, analyze, and optimize for future campaigns. It's all about that continuous cycle of learning and improving. After all, the email marketing world is ever-evolving, and staying ahead of the curve ensures your campaigns remain top-notch.

Imagine you're launching a new product, and you've designed two potential email campaigns to announce it. One email has a subject line that reads, "Introducing Our Latest Innovation!" and the other says, "You Asked, We Listened: Meet Our New Product!" Which one will drive more opens? Which copy will lead to more clicks? 

Start by sending the two versions to a small segment of your audience. Monitor which one gets better engagement. Is it the direct announcement or the one that hints at customer feedback? Once you've gathered enough data, send the winning version to your entire list.

It's not about guessing; it's about making data-driven decisions. By continuously testing and iterating, you ensure that every email you send is optimized for success.

Step 10: Don't stop building your email list

You've got your goals and campaign type down, but who are you sending these emails to? Enter the importance of building a robust email list. Think of it as gathering an audience for your grand performance. A well-curated email list ensures that your content reaches people genuinely interested in what you have to offer. 

A quick tip? Offer value! Whether it's an exclusive discount, a handy e-book, or a sneak peek into upcoming products, give your audience a reason to share their email. Remember, quality over quantity is the name of the game here.

Here are some more actionable tips that you can take to grow your email list:

  • Offer Value: People love perks! Whether it's an exclusive discount, a valuable e-book, or early access to a new product, give them a compelling reason to hit that 'subscribe' button.
  • Engage on Social Media: Use your platforms to promote sign-ups. A captivating post about an upcoming newsletter can pique interest.
  • Host Webinars or Events: These can be a goldmine for collecting emails. Attendees are already interested in your content, making them prime candidates for your list.
  • Leverage Pop-ups on Your Site: But remember, timing is key. Don't bombard visitors the second they land. Instead, consider exit-intent pop-ups or time-based ones.
  • Prioritize Quality Over Quantity: It's tempting to chase big numbers, but a smaller, engaged list is far more valuable than a large, disinterested one.

Building an email list is a continuous journey, but with these tips in your arsenal, you're well on your way to email marketing success.

Create Your Email Marketing Campaign Today With Beefree

If you're ready to make a splash in the email marketing world, focus on creating campaigns that really resonate with your audience. Give them something they'll look forward to receiving, and you'll see the results in your engagement metrics. Each email you send is an opportunity to engage your audience in a meaningful way. It's not just about the words and images you use, but also about the overall experience you create for them.

With Beefree's email builder, crafting those moments has never been easier. Dive in, explore, and watch your campaigns come to life in no time! The best part? It's free.

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