Newsletters are a powerful tool for your business: They’re a way to keep customers and leads up-to-date on what’s happening with your company, cultivating long-term relationships with people who like your brand. A good newsletter goes beyond just plain text, incorporating exciting design elements to create a pleasant reading experience for subscribers. But sending newsletters is an ongoing commitment, and it can be hard to avoid getting into a rut with your newsletter design.
With that in mind, we went on the hunt for fresh emails that surprised us and kept us reading. These seven examples should give you some newsletter design inspiration for your own business!
#1. Focus on branding like the Breast Cancer Research Foundation
The Breast Cancer Research Foundation’s branding strategy is subtle but effective, with pops of bright pink throughout. The mysterious subject line compels readers to open up the email, and even the hyperlinks and CTA tie back into the branding strategy. Why is branding so important? It takes just 10 seconds for people to form an impression of your brand, meaning that solid branding choices can go a long way in helping that impression be a positive one.
Subject line: What are you doing in October? [Ideas inside]
#2. Create seasonal emails like PureWow
Maximize your newsletter design by tying it in with whatever season or holiday is coming up. Lifestyle website PureWow recently sent a fall-inspired email full of autumn colors and images — you can practically feel the autumn breeze just by looking at it. The newsletter layout is also well-designed, with images neatly lined up two-by-two.
Subject line: The easiest fall dinners ever
#3. Play with color like POPSUGAR
Color plays a big role in your newsletter design; for almost 93 percent of people, colors are actually the number one influencing factor in a purchase! POPSUGAR utilized the power of color here to create a beautiful newsletter showcasing its latest web articles. The newsletter starts with a hazy pink photo and includes other brightly colored images before moving on to pastels and a navy footer. You can use techniques such as color blocking (click here to learn how) in your newsletter design to create an on-brand email that’s fun to read.
Subject line: Are you emotionally healthy? Here are the signs that you prioritize your well-being
#4. Try an image-based layout like Oprah
Your newsletter layout is another component to consider as you create emails in free editable newsletter templates. Here, Oprah’s newsletter showcases a video (that’s mentioned in the subject line) directly under the header before neatly highlighting a few other articles.
Oprah’s email serves as newsletter design inspiration because the layout of the email is thorough but concise at the same time — as a reader, you get all the important information without any extraneous text to wade through. The email is also highly image-based, adding just the title of each article instead of a full paragraph summarizing the post. That’s a good thing, because 65 percent of users prefer that emails contain mostly images instead of text.
Subject line: Malcolm Gladwell: The dangerous consequences of prejudging strangers
#5. Be simple yet unforgettable like the Atlantic
The Atlantic’s recent newsletter is simple: It has one main image, a sentence of text, and a solid CTA, and then a couple of other links before wrapping up. At the same time, though, it’s unforgettable. The image at the top is striking and the pop of red on the logo and the CTA button help this email stand out.
Simplicity in your newsletter design is a good thing: Less is more. You don’t want to overwhelm your subscribers with multiple bright colors, long blocks of text, and so many images they have to scroll forever to reach the footer. And as the Atlantic proves here, simple emails don’t have to be boring at all.
Subject line: The Atlantic Photo – the photography of Margaret Bourke-White
#6. Utilize interactive content like Rover
Rover’s email newsletter delivers high-quality, relevant content (such as which stores allow dogs inside) to pet owners. Even better, a lot of that content is interactive, such as the “Poll of the week” that lets pet parents weigh in. Interactive content can be defined as anything your readers click on or interact with, and it increases the click-to-open rate by 73 percent — so including interactive content in your own newsletter design is a great way to engage your subscribers. Rover makes sure to promote its pet sitting service at the bottom of the email, too.
Subject line: Which stores welcome pets like your dog
Wrap-up: Use templates for easy newsletter design
Reading emails from other companies is a good way to get the creative juices flowing, but now it’s time to go create your own newsletter. To save time, use BEE’s free editable business newsletter templates; these templates are intended for newsletters and can help you create a beautiful newsletter people want to read. Whether you’re a fashion brand, a charity, or a travel brand, BEE has business newsletter templates that will work for you. Happy designing!
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