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7 Mother’s Day Emails That Inspired Us

7 Mother’s Day Emails That Inspired Us

Did you know Mother’s Day is the third largest retail holiday of the year? It’s true: After the winter holidays and the back-to-school season, Mother’s Day pulls in the most revenue, with the total amount spent topping $25 billion. Shoppers spend $843 million on cards alone! This is an important opportunity for your e-commerce business to craft some Mother’s Day emails that will win conversions this May 10th. Use these sample messages to inspire your own. And to all the moms out there, happy Mother’s Day!

Did you know Mother’s Day is the third largest retail holiday of the year? It’s true: After the winter holidays and the back-to-school season, Mother’s Day pulls in the most revenue. Click To Tweet


Display multiple products simultaneously by using a back-and-forth GIF like Bodum does here. This is a fun and simple way to spice up your Mother’s Day emails and show off your bestselling products.

Subject line: We’ve got Mother’s Day all wrapped up

mother's day email

mother's day email gif


What better way to dress up a Mother’s Day email than using hand-drawn art? We’re betting a Puma employee created this drawing, but the image is reminiscent of the pictures and cards many moms receive from their kids. This idea is a cute way to advertise your Mother’s Day sale.

Subject line: This one’s for the mothers

mother's day email greetings

Michael Kors

Two major aspects of this Mother’s Day email that we love: First, the email looks like a handmade card on a thick piece of white stationary. Playing around with texture can be a fun way to spice up your email design. And second, Michael himself included a personal note about his own mother. Mother’s Day is a holiday that’s all about family. Share yours to connect with readers.

Subject line: Happy Mother’s Day from Michael

mother's day email example

Estée Lauder

We’re seeing the same trend over and over in Mother’s Day emails — GIFs and animations filled with flowers that move. Mother’s Day flowers have special meaning. And since the holiday takes place in the spring, these emails are also seasonally appropriate. Dress up your own Mother’s Day email greetings with some colorful blooms to match your branding.

Subject line: ? Happy Mother’s Day ?

mother's day email design

mother's day flower gif

TJ Maxx

This colorful TJ Maxx email promoting an e-gift card is successful because of the CTA. When you write your CTA button text, you don’t have to stick with the usual “click here” or “shop now.” Creating a descriptive CTA button (like “send an e-gift card”) is often more effective because it allows people to picture themselves performing the action. Using descriptive CTA buttons instead of generic ones can be a helpful strategy in your Mother’s Day email invitation.

Subject line: Happy Mother’s Day!

mother's day email promotion


If your target audience is made up of moms, asking them to buy a gift for the moms in their life might not be the most effective strategy. Instead, encourage them to treat themselves. That’s what plant-based cleaning company Murchison-Hume did here, targeting the mothers on their email list with a special promo code.

Subject line: Treat yourself this Mother’s Day

mother's day email offer


What’s not to love about this colorful email from Hint Water? We’re obsessed with the color scheme and the subtle brand placements (haven’t you heard? Cool moms drink Hint Water). Take note of the subject line, too — making your Mother’s Day subject lines feel urgent can help shoppers buy now before it’s too late.

Subject line: Last chance to save on a Mother’s Day bundle ?

colorful mother's day email

Wrap-up: Mother’s Day email templates

Ready to start creating your own Mother’s Day emails? We can help! Our email template catalog is jam-packed with creative emails incorporating many of the design elements we’ve discussed here — such as flowers, bright colors and effective CTAs. Customize the templates for your brand and send them out to get more conversions this Mother’s Day. Start with this Mother’s Day email template designed by Yuliana Pandelieva.


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Mother's Day Emails

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BEE Team