7 Last-Minute Ideas for Black Friday and Cyber Monday Emails

Forget the turkey, stuffing, and mashed potatoes—email marketers have more than menus to think about this week! Between Thanksgiving and Cyber Monday, an estimated 69 percent of Americans plan to shop this weekend. This means retailers, companies, and brands are in a frenzy for consumer attention. And email marketers are charged with grabbing that attention. So if you need some last minute inspiration for your own Black Friday and Cyber Monday emails, you’re in the right place. Check out some of our favorites, with tips on how to make these designs your own.

Article: Keep it simple and skimmable

Subject: Let the Black Friday savings begin ⏰

article black friday and cyber monday emails

Also, check out the hero image, which is this cute GIF:

articleblack friday and cyber monday emails

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MAC: Go black and white

Subject: Last Day to Choose Your COMPLIMENTARY Full-Size Gift

MAC black friday and cyber monday emails

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REI: Opt out (with user-generated content)

Subject: REI is Closing. Again.

REI black friday and cyber monday emails

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Bodum: Add a countdown

Subject: Black Friday Countdown Is On: We Have Big Surprises Coming Up, Stay Tuned!

bodum black friday and cyber monday emails

And yes, you guessed it: that’s a dynamic countdown timer:

bodum black friday and cyber monday emails

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Origins: Show products with animation

Subject: FREE Full-Size Origins Faves! Better than Pumpkin Pie.

origins black friday and cyber monday emails

Here’s the GIF in action:

origins black friday and cyber monday emails

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Strand Books: Draw attention to deals

Subject: Black Friday and Books: Prep Now, Shop Later 📚💲😍

strand books black friday and cyber monday emails

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Cosmopolitan: Make sure to get personal

Subject: Rebecca, Get a Full Year for Just $5!

cosmopolitan black friday and cyber monday emails

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