7 Autumn Emails to Get You Ready for Fall

Newsflash: it’s fall! Time for pumpkin spice lattes, cozy sweaters, and, naturally, festive email campaigns. Our inbox has quickly filled up with autumn emails, and we suspect there are many more to come. If you’re in need of ideas to spice up your own autumn emails this season, you’re in the right place. Here are 10 creative campaigns that are sure to warm up your creative spirit.

Banana Republic #1: Inspired text placement and color (that yellow!) make a statement

Subject: 3 brands to get your fall started

banana republic autumn emails

Design tip: Read our post on how to add background images (or GIFs) behind text.


Teavana: Fall-colored photos get playfully paired with line drawings

Subject: New! 50% off Fall Teas & Teaware

teavana autumn emails


King Arthur Flour: Perfectly formatted plain text (headers, subheaders, body text, & bulletproof CTAs)

Subject: Fall’s secret baking ingredient is…

king arthur autumn emails

Also: We love the use of red, italic treatment to this email’s headers, making the beautiful photo collage layout even easier to follow.


Moho Mail: Mouth-watering video teaser with matching CTA button

Subject: Ladies & Gents – Introducing the Autumn Margarita!!

moho mail autumn emails


Gilt: Skip the art; it’s all about the CTA

Subject: Extra 30% off. Up and Autumn.

gilt city autumn emails


PureWow: Well-positioned email content works with pared down text and plenty of white space

Subject: This way to fall boots under $150

purewow autumn emails


Mark & Graham: Orange you glad this animation is so sleek?

Subject: One week only! Shop the best of Fall accessories on sale.

mark & graham autumn emails

 

What autumn-themed emails have caught your eye? Tell us what worked and what didn’t!

  • Pete

    Hi Kelly,
    Thanks for the kind words and including King Arthur in your round-up. One thing is for sure, between the foliage and aroma of baked goodies, we’ve got an awful lot to love about fall here in VT. 😉
    Cheers!

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