Newsflash: it’s fall! Time for pumpkin spice lattes, cozy sweaters, and, naturally, festive email campaigns. Our inbox has quickly filled up with autumn emails, and we suspect there are many more to come. If you’re in need of ideas to spice up your own autumn emails this season, you’re in the right place. Here are 10 creative campaigns that are sure to warm up your creative spirit.
Banana Republic #1: Inspired text placement and color (that yellow!) make a statement
Subject: 3 brands to get your fall started
Design tip: Read our post on how to add background images (or GIFs) behind text.
Teavana: Fall-colored photos get playfully paired with line drawings
Subject: New! 50% off Fall Teas & Teaware
King Arthur Flour: Perfectly formatted plain text (headers, subheaders, body text, & bulletproof CTAs)
Subject: Fall’s secret baking ingredient is…
Moho Mail: Mouth-watering video teaser with matching CTA button
Subject: Ladies & Gents – Introducing the Autumn Margarita!!
Gilt: Skip the art; it’s all about the CTA
Subject: Extra 30% off. Up and Autumn.
PureWow: Well-positioned email content works with pared down text and plenty of white space
Subject: This way to fall boots under $150
Mark & Graham: Orange you glad this animation is so sleek?
Subject: One week only! Shop the best of Fall accessories on sale.
What autumn-themed emails have caught your eye? Tell us what worked and what didn’t!