This year’s summer emails are making a splash! From bold colors to inventive animations to curious CTA buttons, the designs are whimsical and fresh. Here are 10 of our favorites to inspire you. Enjoy!
A dash of mystery can go a long way. Madewell doesn’t often send emails like this, so the cryptic message really stood out when it came through. We clicked!
See those drippy drops in Sudara’s hero image? Look how they “drip” down to the menu below, too!
BTW, that hero image is animated! It’s perfect for summer.
Bloomingdale’s: Playful words and layout
Barbecues, beach days, lazy beach afternoons… summertime vacation means time to live the simple life. I mean, the sample life. Bloomingdale’s play on words is perfect for summer, and this email has a gorgeous layout, too. (We trimmed it because it was pretty long.)
Urban Outfitters: A unique %-off hero image
Having a big sale this summer? Most brands are. We’ve seen plenty of go-to, simple hero images depicting discounts in large fonts. But Urban Outfitters had fun with this origami-inspired style that breaks the mold.
theSkimm: A celebratory CTA
theSkimm newsletter just turned 5 years old! To celebrate, they created two celebratory GIFs: one as the hero image…’
…and another as a CTA button!
Even though the CTA is not bulletproof, we’ve gotta say, this caught our eye.
Tarte: Emoji-happy pre-header and pool party GIF
Tarte sent a pool party-themed promotion email, a celebration that started at the pre-header text and continued to the splash-right-in GIF that followed.
Uppercase: A full-bleed, dynamic hero image
We’ve caught a few brands sending beautiful, large hero images that fluidly scale to the size of the screen. The brands are likely bypassing media queries and coding with fluid-width percentages. The look is stunning, as seen in this example from Uppercase.
Rent the Runway: Rainbow bright
Why send the top five or 10 dresses when you can send 30, arranged perfectly to follow the colors of the rainbow?! What an eye-catching example of product display from Rent the Runway.
Blue Mercury: Out-of-the-box content dividers
Chubbies: Clever copy to drive clicks
Okay, this email made us smile (as Chubbies emails often do). It just goes to show how some clever copy goes a long way.